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49 EXHIBITING- July/ August 2010 www. exhibitingmagazine. co. uk The latest innovations and services hitting the exhibition floor innovation Care for a drink? Beverage provision company Sejuiced can offer branded drinks services at exhibitions and live events. Its fresh drinks services can let exhibitors offer interactive brand experiences, which can appeal to all five senses. Sejuiced claims to offer a range of solutions to fit any event need or budget, from branded juice, smoothie and milkshake bars, juicers and personalised bottled fruit drinks. Bespoke drinks menus are also available. It can be used to create a buzz on exhibition stands by combining the benefits of hospitality with high- impact marketing. This can aid in creating brand experiences, increasing stand footfall and extend time with key contacts BDM of Sejuiced, Sylvia Garvin, says: " Our services work across all exhibition platforms, both as a stand attraction or as a central networking bar. Clients appreciate the fact that we can also integrate into stand designs." www. sejuiced. co. uk Any carry on? Promotional bag company Crazy Bags has added an environmentally- friendly laminate canvas bag to its range of exhibitor offerings. Available in natural canvas or black, the bags can be adapted, with a choice of soft- feel loop, rope or canvas handles. Fully- laminated internal panels enable bags to be wiped clean, while the heavyweight canvas adds enough support for bags to stand up without falling over. For use at an exhibition, images or designs can be transfer- printed, or standard screen printed for less complex designs, with up to 10 pantone matched colours per side. Crazy Bags MD, Andy Steavenson, says: " By handpicking ethically- sourced products, we can help companies meet their bagging needs, but without compromising on quality. This new laminate bag offers a credible alternative to other bags." www. crazybags. co. uk Is that your final answer? Qwizdom present its Audience Response System, which is designed to engage and involve audiences, while instantly capturing direct feedback. An exhibitor can ask questions to an audience and each member of the audience will respond using the Qwizdom handset. Up to nine different question types including multiple-choice, yes/ no, true/ false, numeric, text, demographic, sequence and multiple mark can be asked. Feedback can be viewed instantly on a screen and is available for post- event analysis in several formats. On an exhibition stand, the system can be used to obtain feedback from stand visitors, to track demographics and for data profiling. Marketing manager at Qwizdom, Eddie Morgan, says: " By offering a potential customer the option of using an interactive handset, exhibitors could collect information quickly and simply." www. qwizdom. co. uk

audit watch The ABC audit: what's up and what's down audit watch The ABCFiles Sector: Travel and tourism Visitor attendance ( registered): 29,829 Other visitor attendance: n/ a New total ABC attendance figure: 29,829 Previous ABC attendance figure: 29,068 Titles joining: None this month Titles leaving: Show name: The Vitality Show Trade shows: Show name: British Bridal Exhibition - Spring 2010 Organiser: Ocean Media Group Sector: Fashion Visitor attendance ( registered): 2,578 Other visitor attendance: n/ a New total ABC attendance figure: 2,578 Previous ABC attendance figure: 2,392 Show name: Motorcycle Trade Expo 2010 Organiser: Motorcycle Trade Expo Sector: Automotive Visitor attendance ( registered): 4,561 Other visitor attendance: n/ a New total ABC attendance figure: 4,561 Previous ABC attendance figure: 5,493 Show name: The Education Show 2010 The ABC adds value by providing independently audited attendance figures of member exhibitions. Newly released ABC certificates Organiser: Emap Connect Sector: Education and training Visitor attendance ( registered): 12,249 Other visitor attendance: 2,587 New total ABC attendance figure: 14,836 Previous ABC attendance figure: 18,727 Show name: GIBTM 2010 Organiser: Reed Travel Exhibitions Sector: Business travel Visitor attendance ( registered): 1,831 Other visitor attendance: 795 New total ABC attendance figure: 2,626 Previous ABC attendance figure: 2,554 Consumer shows: Show name: Scottish Caravan and Outdoor Leisure Organiser: QD Events