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Behind the traditional leaders, there appears to be no such bashfulness from the German competi-tors, with Volkswagen, BMW and Audi all showing increases of more than 10%. These three are now almost certain to take the positions immediately behind Ford and Vauxhall in 2011. Conversely, the three French manufacturers, which used to be strong fleet competitors, are all down on 2010.A fight which is possibly more interesting than Ford and Vauxhall is that between Toyota and Kia. The Japanese giant was outsold by Kia in October and could be overtaken by the Korean upstart for the full year. Normally, one would look at Kia's growth rate of 65% this year as unsustainable, as that sort of growth is usually only bought via big discounts. However, the strength of the Kia range now means that no rivals are dismissing its figures as a flash in the pan. Kia (and/or Hyundai) could be a top 10 fleet brand next year, which is a scary thought for all the estab-lished mainstream competitors. Sales figuresNewsinsightManufacturer newsFuelpricesRemarketing analysisNews digestCar RecruitmentreviewsSales figuresFleet registrations back to pre-recession levelsBy Jay Nagley, Redspy AutomotiveIn October, SMMT figures showed fleet registra-tions continued the pattern seen throughout this year, with a market share of 54.3% - back to the level of 2007 before the financial crisis hit. However, this may prove to be the calm before the storm. In the past few weeks we have picked up signals from corporate buyers that non-essential spending is being put on hold while they wait and see what is happening with the eurozone crisis. Whether this will lead to a drop in market share for fleet sales is a moot point, as retail customers are hardly feeling expansive either, but it is a potential threat to sales volume over the next few months. Normally, following a recession, there is a recovery as pent-up demand is satisfied from those buyers who delayed purchases during the economic downturn. Could this be the first time we go into a downturn before the pent-up demand of the last downturn has been fully satisfied?At a manufacturer level, Ford and Vauxhall are almost neck and neck. Ford has started to recover thanks to freer availability of the new Focus. Who will finish the year in top spot is a question of who wants it more. Either company can choose to boost sales in December by enough to finish the year as number one. A more intriguing question is whether either company would mind coming second: "We won't discount our way to the top" may be as strong a message as "we are number one in fleet".Increased availability of the new Focus boosted Ford's fleet registrations in October>> Turn over for full sales figures

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