TOURISM101well as tourism flows, particularly in mountain andcoastal sites. Moreover, a wide variety of environmentalresources such as wildlife and biodiversity, key assets for tourism business, are extremely sensitive toclimate variability. Tourism also contributes to global warming. UNWTOestimates that tourism is responsible for around 5 percent of global carbon emissions. Yet this figure can beprogressively brought down through evolving globalagreements, public-private partnerships and newtechnologies. This is a commitment the tourism sectoris willing to embrace. The Davos Process, UNWTO'sclimate change response framework, not onlyacknowledges the reality of climate change and theinterrelationship with tourism but also that a long??term?
strategy is required to reduce greenhouse gasemissions from within the sector. THE GREEN ECONOMY MUST TAKE OFFIn 2009, recognising that the transition to a lower-carbon economy is an important element of theeconomic recovery and future growth, twenty-oneUnited Nations agencies, including UNWTO, joined inan appeal towards a new production and consumptionmodel. Green Economy: A Transformation to AddressMultiple Crises is a call on the internationalcommunity to transform the challenges of our timesinto an opportunity for a sustainable future by usheringin a global Green Economy. "Let this economicrecovery be the turning point for an ambitious andeffective international response to the multiple crisesfacing humanity," it states. Time is not on our side. The numerous global crises weface, climate change, economic volatility and povertyrequire assertive action without delay. Recognising thecrisis as opportunity and decoupling economic growthfrom environmental degradation are among thechallenges going forward. Right now, we have theopportunity to make the changes necessary in the waywe operate so we can emerge from current challengesstronger and more environmentally responsible.Through innovation, new technologies andcollaboration between all stakeholders, the tourismsector is committed to significantly reducing itsenvironmental footprint and building a globalsustainable market-place. It is also time to push for the recognition of tourism asa key strategic element in the development of asustainable global economy. Environmentallyresponsible tourism is one of the new growth poles ofthe Green Economy; able to provide sustainableinfrastructure, business opportunities, jobs andincome while mitigating and adapting to climatechange and arresting biodiversity decline. It can be aclear and relevant example that economic growth doesnot have to come at the expense of environmentaldecline. The global economic crisis provided anopportunity - to align the short-term response actionswith long-term development strategies and climatechange imperatives - through the transition to theGreen Economy. Tourism is a key component of thisglobal strategic goal. UNWTO ROADMAP FOR RECOVERY:THE ECONOMIC AND ECOLOGICALCHALLENGESIn response to the global economic crisis, UNWTOelaborated a Roadmap for Recovery, a set of policyrecommendations in which the Green Economyrepresents the strategic response to economic102TOURISM" "THE NUMEROUSGLOBAL CRISESWE FACE, CLIMATE CHANGE,ECONOMICVOLATILITY ANDPOVERTY REQUIREASSERTIVE ACTIONWITHOUT DELAYMain photo: UN Photo/Mark Garten