page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124

TOURISM101well as tourism flows, particularly in mountain andcoastal sites. Moreover, a wide variety of environmentalresources such as wildlife and biodiversity, key assets for tourism business, are extremely sensitive toclimate variability. Tourism also contributes to global warming. UNWTOestimates that tourism is responsible for around 5 percent of global carbon emissions. Yet this figure can beprogressively brought down through evolving globalagreements, public-private partnerships and newtechnologies. This is a commitment the tourism sectoris willing to embrace. The Davos Process, UNWTO'sclimate change response framework, not onlyacknowledges the reality of climate change and theinterrelationship with tourism but also that a long??term?

strategy is required to reduce greenhouse gasemissions from within the sector. THE GREEN ECONOMY MUST TAKE OFFIn 2009, recognising that the transition to a lower-carbon economy is an important element of theeconomic recovery and future growth, twenty-oneUnited Nations agencies, including UNWTO, joined inan appeal towards a new production and consumptionmodel. Green Economy: A Transformation to AddressMultiple Crises is a call on the internationalcommunity to transform the challenges of our timesinto an opportunity for a sustainable future by usheringin a global Green Economy. "Let this economicrecovery be the turning point for an ambitious andeffective international response to the multiple crisesfacing humanity," it states. Time is not on our side. The numerous global crises weface, climate change, economic volatility and povertyrequire assertive action without delay. Recognising thecrisis as opportunity and decoupling economic growthfrom environmental degradation are among thechallenges going forward. Right now, we have theopportunity to make the changes necessary in the waywe operate so we can emerge from current challengesstronger and more environmentally responsible.Through innovation, new technologies andcollaboration between all stakeholders, the tourismsector is committed to significantly reducing itsenvironmental footprint and building a globalsustainable market-place. It is also time to push for the recognition of tourism asa key strategic element in the development of asustainable global economy. Environmentallyresponsible tourism is one of the new growth poles ofthe Green Economy; able to provide sustainableinfrastructure, business opportunities, jobs andincome while mitigating and adapting to climatechange and arresting biodiversity decline. It can be aclear and relevant example that economic growth doesnot have to come at the expense of environmentaldecline. The global economic crisis provided anopportunity - to align the short-term response actionswith long-term development strategies and climatechange imperatives - through the transition to theGreen Economy. Tourism is a key component of thisglobal strategic goal. UNWTO ROADMAP FOR RECOVERY:THE ECONOMIC AND ECOLOGICALCHALLENGESIn response to the global economic crisis, UNWTOelaborated a Roadmap for Recovery, a set of policyrecommendations in which the Green Economyrepresents the strategic response to economic102TOURISM" "THE NUMEROUSGLOBAL CRISESWE FACE, CLIMATE CHANGE,ECONOMICVOLATILITY ANDPOVERTY REQUIREASSERTIVE ACTIONWITHOUT DELAYMain photo: UN Photo/Mark Garten