A NEW ERA OF "GREENER" MOBILITY088AUTOMOTIVEDR DIETER ZETSCHE, PRESIDENT, THE EUROPEAN AUTOMOBILE MANUFACTURERS ASSOCIATION (ACEA); AND CHAIRMAN OF THE BOARD OF MANAGEMENT, DAIMLER AG
AUTOMOTIVE089s the world is gradually emerging from adeep economic and financial crisis, wemust combine our forces to build a stablefoundation for economic recovery andlead the transition to a low-carbon, sustainable society.With the right policy support, the automotive industrycan play a key role in achieving both.If the 2009 climate change conference in Copenhagentaught us a lesson, it is clearly this: we need a newspirit of cooperation between all parties within society,to address the important long-term sustainabilityquestions which have emerged. As the EuropeanCommission recently wrote: "The exit from the crisis isalso the point of entry into a new sustainableeconomy." We could not agree more. However, a pre-condition for sustainability is competitiveness.The US, China and Japan - in addition to a number ofother nations - have already recognised this. They haveshown well coordinated efforts to encourageinvestments in sustainable mobility research &development. These efforts were stepped up duringthe economic downturn.We Europeans must acknowledge the importance ofthese actions. Remember, the automobile wasinvented in Europe. And given its huge economicA?