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limate change is a global issue and no-one doubts the need for governments andglobal players to take the lead in drivingchange. Indeed, their participation isessential if positive change is to happen. According to Lord Stern, a former World Bank and UKGovernment chief economic advisor, society currentlyneeds to reduce emissions to about 20 GtCO2e per year(about two tonnes per person) by 2050. Given that thecurrent underlying rate of decrease in carbon intensity,defined as tonnes of carbon dioxide equivalent(tCO2e)/GDP, is one per cent per year and that theworld economy continues to grow by 3-4 per cent peryear, carbon emissions will continue to grow at 2-3 percent per year under a BAU scenario. Therefore, toreduce emissions by 20 GtCO2e per year, asrecommended by Lord Stern, a dramatic change isneeded in the production and consumption profile1.Big numbers indeed, which surely can only beinfluenced by world powers and big business? Yes,absolutely, but that said, businesses of all shapes andsizes and in every walk of business life need toconsider the changes they can make, however small,to make a difference. So while global businesses areinvesting billions of US dollars in R&D and significantinnovations that will change the way in which we allwork and live, what can be done on a day-to-day basisby small companies across the world? It is these smallincremental changes that will help make significantchange. Real change will only come about wheneveryone considers the impact of their purchasing orbusiness decisions on the environment. It isincumbent on businesses like Danwood, who areexperts in their field, to advise and provide informationto facilitate those decisions, backed up by solutionsthat really deliver.As the world struggles to recover from the slump inglobal economies, the impact has been felt bybusinesses across the board, and for many it is still adaily reality. Therefore, purchasing decisions based on environmental considerations for many is stillconsidered a luxury that they cannot afford, but this is aperception that has to be removed. Increasingly, thenumbers of business purchases that strive to save moneyand improve carbon emissions are now inextricablylinked and thankfully technology is increasingly able todeliver on both fronts, without compromise.HOW DO ORGANISATIONS MAKE CHANGE?For any organisation, the truism "you cannot managewhat you cannot measure" is paramount, asmeasurement has to be the starting point for anyexercise aimed at reducing fiscal and environmentalmeasures. One of the biggest challenges is to developRight:Andy BrownGREEN SOLUTIONS HAVE NEVER BEEN MORE BLACK AND WHITE092INNOVATION TECHNOLOGYCANDY BROWN, GROUP MARKETING DIRECTOR, THE DANWOOD GROUP

expected that a financial institution or governmentdepartment would have expertise in the latest officeprint technology. However, this is an area wheresignificant environmental improvements and fiscalsavings can be made, so by contracting with an expertsupplier a potentially a missed opportunity canbecome a success story. Sustainable Procurement, (defined by the UK'sSustainable Procurement Taskforce as "A processwhereby organisations meet their needs for goods,services, works and utilities in a way that achievesvalue for money on a whole life basis in terms ofgenerating benefits not only for the organisation, butalso society and the economy, whilst minimising thedamage to the environment") has to become a way oflife for all. No longer can small businesses andorganisations think that "it's the government'sresponsibility" or "the business is struggling to surviveso it is a luxury we cannot afford" - change has tohappen, however small, and there any manybusinesses who can genuinely help others throughtheir particular expertise.On a global scale, savings made locally by individualorganisations will be a drop in the ocean but as an oldEnglish proverb says: "Little drops of water make themighty ocean". n1Stern, N. (2008) Key Elements of a Global Deal on ClimateChange, London School of Economics and Political ScienceABOUT THE AUTHORAndy Brown is Group Marketing Director for theDanwood Group - the largest independent provider ofdocument solutions in Europe with a specialisation inManaged Print Services, and annual revenues ofsome £225 million. With its head office in Lincolnand with 42 offices across the UK, Ireland and theUSA, Danwood's 1,700 staff deliver best in classsolutions from the world's leading technologymanufacturers.Before joining Danwood in 2006, Andy worked forHewlett Packard as an Enterprise Client Director anddeveloped HP's go-to-market strategy for its evolvingmulti-functional business products. His career hasalso included roles in Corporate Sales and ProductManagement, working for vendors such as HP andKyocera Mita and in the dealer channel for companiessuch as Danka and Ikon. Throughout his 22-yearcareer Andy has chosen to specialise in the officeequipment industry and in the development of newand innovative approaches to everyday business issues. For more information, tel: 01522 882288,The Danwood Group, Harrisson Place, Whisby Road,Lincoln, LN6 3DG.INNOVATION TECHNOLOGY093a robust method of calculation that starts bybenchmarking the current position, can adapt to thenuances of any organisation while retaining its integrityand produce management information that is clear,accurate and auditable by the organisation and itsstakeholders. In order to demonstrate both fiscal andcarbon emission savings, measurement across anorganisation is the starting point. This methodologyfilters down to every purchase or change in workingmethods. For example, in the technology market thereare so many claims of product performance, ease ofuse, customer benefits, environmental benefits andcost savings, that either in-house expertise or theadvice of a trusted expert supplier is essential.In the same way that leading economies must helpemerging countries reduce carbon emissions byleading by example, successful businesses must sharetheir expertise to help other businesses developeffective strategies in areas that are not core to theirorganisation's activities. For example, it would not be