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expected that a financial institution or governmentdepartment would have expertise in the latest officeprint technology. However, this is an area wheresignificant environmental improvements and fiscalsavings can be made, so by contracting with an expertsupplier a potentially a missed opportunity canbecome a success story. Sustainable Procurement, (defined by the UK'sSustainable Procurement Taskforce as "A processwhereby organisations meet their needs for goods,services, works and utilities in a way that achievesvalue for money on a whole life basis in terms ofgenerating benefits not only for the organisation, butalso society and the economy, whilst minimising thedamage to the environment") has to become a way oflife for all. No longer can small businesses andorganisations think that "it's the government'sresponsibility" or "the business is struggling to surviveso it is a luxury we cannot afford" - change has tohappen, however small, and there any manybusinesses who can genuinely help others throughtheir particular expertise.On a global scale, savings made locally by individualorganisations will be a drop in the ocean but as an oldEnglish proverb says: "Little drops of water make themighty ocean". n1Stern, N. (2008) Key Elements of a Global Deal on ClimateChange, London School of Economics and Political ScienceABOUT THE AUTHORAndy Brown is Group Marketing Director for theDanwood Group - the largest independent provider ofdocument solutions in Europe with a specialisation inManaged Print Services, and annual revenues ofsome £225 million. With its head office in Lincolnand with 42 offices across the UK, Ireland and theUSA, Danwood's 1,700 staff deliver best in classsolutions from the world's leading technologymanufacturers.Before joining Danwood in 2006, Andy worked forHewlett Packard as an Enterprise Client Director anddeveloped HP's go-to-market strategy for its evolvingmulti-functional business products. His career hasalso included roles in Corporate Sales and ProductManagement, working for vendors such as HP andKyocera Mita and in the dealer channel for companiessuch as Danka and Ikon. Throughout his 22-yearcareer Andy has chosen to specialise in the officeequipment industry and in the development of newand innovative approaches to everyday business issues. For more information, tel: 01522 882288,The Danwood Group, Harrisson Place, Whisby Road,Lincoln, LN6 3DG.INNOVATION TECHNOLOGY093a robust method of calculation that starts bybenchmarking the current position, can adapt to thenuances of any organisation while retaining its integrityand produce management information that is clear,accurate and auditable by the organisation and itsstakeholders. In order to demonstrate both fiscal andcarbon emission savings, measurement across anorganisation is the starting point. This methodologyfilters down to every purchase or change in workingmethods. For example, in the technology market thereare so many claims of product performance, ease ofuse, customer benefits, environmental benefits andcost savings, that either in-house expertise or theadvice of a trusted expert supplier is essential.In the same way that leading economies must helpemerging countries reduce carbon emissions byleading by example, successful businesses must sharetheir expertise to help other businesses developeffective strategies in areas that are not core to theirorganisation's activities. For example, it would not be

uropean companies see sustainability ascritical success factor for their futureeconomic growth. The environmentalfactor, which previously was of lowpriority, is gaining a whole new meaning, and willenduringly and effectively change the existing logisticsand production networks. BearingPoint's 2011 Supply Chain monitor, with morethan 500 companies joining the survey, has focusedon how the green Supply Chain concept has spreadamong the companies and how it came into realactions and changes. The major outcome of this survey shows that European companies have embarked on the green Supply Chain train to minimise risks and be compliant, but also because they see it as a tremendous opportunity to create value for their activities in the long term. What used to be seen as a constraint is now considered as an opportunity.Below: MatthiasWohlfahrt (L) and YvonDonval (R)SUPPLY CHAIN: SUSTAINABILITY AS ACHANCE FOR GROWTH094SUPPLY CHAINYVON DONVAL, PARTNER, FIRMWIDE SUPPLY CHAIN LEADER, BEARINGPOINTMATTHIAS WOHLFAHRT, SENIOR MANAGER, GREEN SUPPLY CHAIN LEADER, BEARINGPOINTE