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ith increasing economic developmentaround the world and continuingglobalisation, mankind faces an era ofunprecedented demand for transport.Road transport remains the largest supplier of mobility.We will not be able to do without it. But we will need toaddress the challenge of rising CO2emissions, with noless than a transformation of all parts of the transportsector, including autos, fuels, roads and more.As leaders of automotive industry groups, we know thatvehicle technology will play an important role in this,and manufacturers are investing heavily in a range oftechnologies to do their part. In addition to constantlyimproving the internal combustion engine, they areintroducing and further developing clean diesel,alternative fuel, hybrid, all electric and fuel cellvehicles. All of these technologies will be important forreducing emissions in the short-, mid- and long-term.However, improving technology exclusively has asignificant drawback: with the turnover of the vehiclefleet taking 15-20 years, a long time is required fortechnology to have a significant effect on emissions.Measures besides vehicle technology that canimmediately reduce CO2from the whole road transportsector are therefore indispensable. They can ensurethat CO2emissions are reduced swiftly - and cost-effectively. Together with improving technology, theyconstitute what we call the integrated approach toemission reduction.This integrated approach starts with trafficmanagement and infrastructure. Electronic or "smart"mobility aids, as part of Intelligent Transport Systems,can do much to enhance traffic flow. "Co-modality",which is the good linkage between different modes ortypes of transport, increases the efficiency of thetransport system as well. Drivers can reduce the fuelconsumption of their vehicle instantly by adopting eco-driving techniques. The uptake of new and improvedtechnologies should also be encouraged by appropriatefiscal and other incentives, which compensate part ofthe additional costs consumers will face when buying,for instance, electrically chargeable vehicles. This willhelp increase scale and thereby reduce costs, inparticular of batteries.One thing is certain: progress will depend on takingaction and applying an integrated approach worldwide,involving all relevant parts and stakeholders of the transport sector. The Asian Development Bankrecently wrote in an authoritative study on the subject: "There is a growing consensus amongtransportation, environmental, and developmentexperts and stakeholders that actions must be taken onall possible fronts to move toward sustainable low-carbon transportation, pursuing an 'avoid-shift-improve' strategy." As policymakers address CO2reductions, it isimportant to emphasise that different approaches arefavoured in different regions of the world due tocharacteristics of local economies, local culture andinfrastructure, so there is no single right approach.Developed and developing countries have differentneeds and capacities. Customer demands differ aswell, and transport infrastructure needs to be adaptedto local and regional geography, population andtransport needs. Urban and rural areas often need tofind different solutions. Moreover, the kind of energyavailable is far from the same in different regions. Aworld of views exist on reducing transportation CO2,and regional and country automobile associations canprovide their perspectives on the merits of variousoptions in their markets." "ONE THING IS CERTAIN:PROGRESS WILLDEPEND ON TAKING ACTIONAND APPLYING AN INTEGRATEDAPPROACHWORLDWIDEA SMART APPROACH FORROAD TRANSPORT098GREEN TRANSPORTDAVE McCURDY, PRESIDENT AND CEO, ALLIANCE OF AUTOMOBILE MANUFACTURERS (USA)IVAN HODAC, SECRETARY-GENERAL, EUROPEAN AUTOMOBILE MANUFACTURERS' ASSOCIATION (ACEA)YOSHIYASU NAO, PRESIDENT AND VICE-CHAIRMAN, JAPAN AUTOMOBILE MANUFACTURERS ASSOCIATION (JAMA)WPhoto: © European Union 2011

GREEN TRANSPORT099Where the interests converge is at theacknowledgement of common priorities. As the worldcomes together in Mexico, all eyes are once morefocused on making progress towards carbon emissionreduction. Another joint priority remains, clearly,economic growth. We need to use resources efficiently,including when mitigating climate change. Themeasures taken must be cost-effective, and, what'smore, mobility needs to remain affordable. nABOUT THE AUTHORSIvan Hodac has been the Secretary-General of the European Automobile Manufacturers' Association (ACEA) since 2001. Before joining ACEA, he was senior Vice President and head of Time Warner Europe office. Previously, Mr Hodac was the Secretary-General of trade organisation IFMA/IMACE, Senior Economist at Didier & Associates and Assistant at the College of Europe, Bruges.Yoshiyasu Nao has been the President and ViceChairman of the Japan Automobile ManufacturersAssociation (JAMA) since 2004. Previously he hasheld numerous positions at the Ministry of Economy,Trade and Industry (METI) of Japan. He has alsoworked in Italy as a diplomat, and was managingdirector of the Shokochukin Bank.Dave McCurdy has been the President and CEO of theAlliance of Automobile Manufacturers in Washington,DC, since 2007, after eight years of service as thePresident and CEO of the Electronic IndustriesAlliance (EIA). Prior to that, Mr McCurdy served in theUS House of Representatives representingOklahoma's Fourth Congressional District. ACEA, JAMA and the US Auto Alliance represent the major automobile manufacturers based in Europe, Japan and the United States, with acombined market share of 77 per cent of passengercars sales worldwide.