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Solid Sustainable Environmental Management for the Growth of Business and Society TThe world economy today is going through a significant change typified, for instance, by rapidly intensifying globalisation, the remarkable growth of emerging economies and technological advances. At the same time, various global problems threatening the sustainability of the Earth and the human society have been worsening. These include the shortages of energy, food, and water as well as the issue of climate change.Japan's earthquake and tsunami and the resulting nuclear plant accident on March 11, 2011 became a stark reminder of both the importance of ensuring a stable energy supply and the associated inherent risks. This natural disaster has had a great impact on the Japanese people's ideas of appropriate energy consumption. Such a change has been noted not only in Japan but also in the rest of the world. Now is the time that we should rethink the paradigm of contemporary society, which is based on the massive use of energy and resources, and accelerate our efforts to shift to a sustainable society that uses finite resources effectively and efficiently.Through its sustainable environmental management, the Ricoh Group has long been contributing to helping our society move from the current model based on mass consumption and mass disposal to a society based on a sustainable business model. To ensure that all the people around the globe, including those in emerging countries, are able to lead a prosperous and convenient life, it is imperative to reduce our impact on the environment to a level that the Earth's self-recovery capabilities can manage. This calls on corporations to develop and establish new, innovative business models which can lead such transformational efforts in society. With this recognition, the Ricoh Group has been and will be contributing to building a sustainable society by using its technologies and know-how developed over the years to offer innovative products and services which enable effective use of resources and energy.Creating new businesses that help society reduce its environmental impactThe Ricoh Group constitutes a global corporation. Our development and production bases are located in five major regions and our sales and support network covers more than 180 countries and regions.Under the new three-year management plan from fiscal 2011, we are currently focusing on the four objectives specified in the management plan: business creation and integration, acceleration of global expansion, highly efficient business operations and acceleration of the promotion of sustainable environmental management. We also recognise that our customers' business and work styles have been changing. These changes are happening in response to the rapid development of an information society as well as emerging resource and energy issues in the recent years. To achieve the shift of our business models and create new businesses to keep up with such changes on the customers' side is a pressing task for us.As business leaders look to the next decade of business challenges, many (six out of ten) acknowledge that the markets where they operate will be significantly altered between now and 2020, bearing little similarity to today. There is no doubt that successful organisations of the future will be Above: Shiro KondoRight: Ricoh eco billboard which runs on wind and solar energyShiro Kondo, President and CEO, Ricoh Company Ltd104 copy and print innovation

those that embrace change and harness the benefits that are to be gained from innovative technologies and ensure that they maximise them in order to future proof their information infrastructures, create competitive edge and be more sustainable. To stay relevant to customers who have evolving values, the Ricoh Group is working to shift its business models from a traditional equipment-centered business to an integrated solutions business which offers both products and services as a best mix to solve customer issues. One such solutions-based business is the Managed Document Services (MDS), in which Ricoh manages all document-related processes on behalf of customers and thereby continuously provides benefits in the form of workflow improvement, cost reduction and environmental footprint reduction.Another example is the launch of an eco solutions business. We will offer light-emitting diode (LED) illumination and other products and services that will reduce the energy requirements of customers' entire office operations. Through this new business, we will help customers reduce their environmental impact while maintaining a comfortable and highly productive working environment.These new businesses, designed to offer total solutions to problems in customers' offices, rather than only providing imaging equipment, save customers from unnecessary energy use, operating costs, and operational processes, and help them realise a lower environmental impact and a more sustainable business. Customers can leave everything related to their office operations to the Ricoh Group, which has unparalleled expertise in office operations and energy efficiency improvements, and this in turn will allow us to grow as a corporation. nAbout the AuthorShiro Kondo graduated from the faculty of Mechanical Engineering of Niigata University in 1973 and joined the facsimile design team at Ricoh. Here he was involved in the design of the legendary RIFAX 600S. In 1994 Mr Kondo transferred to the digital copier business, and in 1995 he was named product manager for Aficio 200, another landmark product. By 1998 he was General Manager of the Printer Division. In 2003 he became Senior Vice President, and next, Managing Director of Ricoh's Imaging System Business Group. In 2005 he became Director and Corporate Executive Vice President as General Manager of the MFP Business Group. In 2007 Mr Kondo was appointed President and Chief Executive Officer (CEO) of Ricoh Company Ltd.  Energy conservation/ Measures against global warming  Resource conservation/Recycling Pollution prevention Reduction of the impact on biodiversity Measures to conserve biodiversityRicoh Group's global environmental conservation-Keep environmental impact within the self-recovery capabilities of the Earth-Activities to reduce environmental impactImprovement of the self-recovery capabilities of the EarthEnvironmental impact imposed by human societySelf-recovery capabilities of the global environmentRicoh Group's global environmental conservation Keep environmental impact within the self-recovery capabilities of the Earthcopy and print innovation 105