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those that embrace change and harness the benefits that are to be gained from innovative technologies and ensure that they maximise them in order to future proof their information infrastructures, create competitive edge and be more sustainable. To stay relevant to customers who have evolving values, the Ricoh Group is working to shift its business models from a traditional equipment-centered business to an integrated solutions business which offers both products and services as a best mix to solve customer issues. One such solutions-based business is the Managed Document Services (MDS), in which Ricoh manages all document-related processes on behalf of customers and thereby continuously provides benefits in the form of workflow improvement, cost reduction and environmental footprint reduction.Another example is the launch of an eco solutions business. We will offer light-emitting diode (LED) illumination and other products and services that will reduce the energy requirements of customers' entire office operations. Through this new business, we will help customers reduce their environmental impact while maintaining a comfortable and highly productive working environment.These new businesses, designed to offer total solutions to problems in customers' offices, rather than only providing imaging equipment, save customers from unnecessary energy use, operating costs, and operational processes, and help them realise a lower environmental impact and a more sustainable business. Customers can leave everything related to their office operations to the Ricoh Group, which has unparalleled expertise in office operations and energy efficiency improvements, and this in turn will allow us to grow as a corporation. nAbout the AuthorShiro Kondo graduated from the faculty of Mechanical Engineering of Niigata University in 1973 and joined the facsimile design team at Ricoh. Here he was involved in the design of the legendary RIFAX 600S. In 1994 Mr Kondo transferred to the digital copier business, and in 1995 he was named product manager for Aficio 200, another landmark product. By 1998 he was General Manager of the Printer Division. In 2003 he became Senior Vice President, and next, Managing Director of Ricoh's Imaging System Business Group. In 2005 he became Director and Corporate Executive Vice President as General Manager of the MFP Business Group. In 2007 Mr Kondo was appointed President and Chief Executive Officer (CEO) of Ricoh Company Ltd.  Energy conservation/ Measures against global warming  Resource conservation/Recycling Pollution prevention Reduction of the impact on biodiversity Measures to conserve biodiversityRicoh Group's global environmental conservation-Keep environmental impact within the self-recovery capabilities of the Earth-Activities to reduce environmental impactImprovement of the self-recovery capabilities of the EarthEnvironmental impact imposed by human societySelf-recovery capabilities of the global environmentRicoh Group's global environmental conservation Keep environmental impact within the self-recovery capabilities of the Earthcopy and print innovation 105

The UK Software Industry Sets The Standards for a Green Business EconomyT he IT industry is in the midst of a revolution. The rapid uptake of computers, mobile phones and the Internet in the emerging world is set to double the industry's CO2 emissions by 2020 (according to McKinsey 2008). At the same time, smart technologies that enable better use of energy could help reduce global CO2 emissions by as much as 15 per cent by 2020.At the heart of this revolution are business software providers who offer applications that enable organisations to manage their environmental impact more effectively. As the global economy remains in turmoil, organisations must continue to strive for greater efficiencies and cost savings. Today's critical business imperative is to maintain strong business performance with the ethical and economic drive to fulfil an organisation's green agenda.SOFTWARE IS THE GREEN ECONOMY'S GREATEST ENABLERSoftware applications are essential in enabling the effective management and reporting on sustainable key performance indicators (KPIs), such as carbon emissions. Without the right software solutions, businesses cannot be expected to measure and meet carbon reduction targets and other green objectives.Packaged business software, such as accounting, purchasing and ERP solutions, can deliver considerable savings over bespoke solutions. Even greater efficiencies can be achieved when an organisation's varied systems can be seamlessly " Without the right software solutions, businesses cannot be expected to measure and meet carbon reduction targets and other green objectives."Kevin Hart, Chairman, Business Application Software Developers Association (BASDA), and Strategic Alliances Manager, Sage UK & IrelandTony Bray, Council Member, BASDA, and Managing Director, Intuitive Business Intelligenceintegrated, allowing performance data to be easily accessed and analysed. Business intelligence dashboard software can totally eliminate the need for paper-based management reports, by consolidating disparate data sources into a single, relevant view. Senior managers gain instant access to their KPIs, presented in a graphical format that enables business operations and resources to be managed more effectively. Dashboard usage supports core business functions including finance, sales and marketing, but can also be used to monitor green metrics such as energy production and utilisation, PC and printer usage, carbon footprint and recycling targets.As organisations continue to make significant cuts to their budgets, even modest savings can directly relate to the retention of key resources, including frontline staff. So how is the software industry helping global organisations meet their green agenda and improve organisational performance during the economic downturn?A COMMON PLATFORM FOR GREEN ECONOMYApplication software is inherent in most businesses, allowing every aspect of day-to-day operations to run smoothly. Software packages already exist to provide organisations with the vital intelligence needed to gauge their environmental impact, such as carbon accounting software and automation technologies. The UK-based trade organisation, BASDA, has taken one step further. It recently launched Utilities XML and Green XML, two data-exchange standards 106 innovation technology