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" basda recently launched Utilities XML and Green XML, two data-exchange standards that help organisations to collect, exchange and report on environmental factors "Pictured: Kevin Hart and Tony Braythat help organisations to collect, exchange and report on environmental factors. These standards usher in a new era, by providing a practical means of reporting on carbon spend and placing sustainability in the spotlight as a desirable and achievable practice. Where the carbon economy may have once languished under the misguided reputation of being somewhat esoteric and incalculable, it now is firmly positioned as a real, practical, quantifiable existence. BEING GREEN IS COST-EFFECTIVE AND EASYGreen XML took over two years to develop, during which time BASDA created an Artificial Intelligence (AI) tool with the University of Reading and Goldsmiths University of London. The AI engine is set to revolutionise carbon counting, as it can quickly, accurately and cost-effectively calculate the carbon component of any item. This means that organisations can quantify all of their carbon expenditure, not just costs attributed to energy usage and other easily identifiable carbon culprits, but also right down to the manufacture of individual items within the supply chain. This degree of analysis has given rise to deeper investigations into an organisation's purchasing and procurement processes, revealing the wider cost savings achievable in conjunction with carbon savings. REDUCING ENERGY COSTS AND MORE BESIDESBASDA's Green XML enables organisations to extend their green agenda beyond energy consumption and into other aspects that it may wish to measure to meet its Corporate and Social Responsibility policy. This technology provides a clear picture of the carbon footprint to be built from the bottom up, whilst also highlighting savings. A simple example is in printing and paper usage. The first phase would be lower cost printing, achieved by using longer-life print cartridges and more efficient printers, resulting in reductions in cost and carbon footprint. The second phase is paperless systems, making business processes more efficient. In this case, the savings can be as much as 10 -100 times more than the cost of the paper saved. Using BASDA Utilities XML, an organisation can now fully automate the capture of its energy expenditure across all its sites. This represents a significant development because the analysis and subsequent reduction of energy expenditure can bring the single most significant cost and carbon savings to an organisation.CONCLUSIONThe software industry is committed to developing enabling technologies and standards which will support organisations as they transition to a low-carbon economy. Achieving sustainable business operations is now a realistic goal but the economic downturn continues to place businesses under a significant pressure. BASDA is leading the software industry into an new era of green-enabled technology, by providing data exchange standards that enable organisations across the globe to be instantly more effective at meeting their green objectives, offering far-reaching benefits to the global business community and beyond. nABOUT THE AUTHORSKevin Hart is Strategic Alliances Manager at Sage UK & Ireland and has been the Chairman of BASDA since 2006. His experience spans commercial and technical arenas, with over 30 years in the business management solutions, payments, technology and travel sectors, where he established and developed strategic relationships, along with managing a number of products and services. Since taking the helm at BASDA, Mr Hart has restructured the business and increased its focus on member value delivery and supporting infrastructure, in response to changing membership needs and the wider commercial and regulatory market.Tony Bray is Managing Director of Intuitive Business Intelligence Ltd and is also a council member of BASDA. He has held senior management positions in the software industry for over 30 years and has extensive experience in business strategy and business intelligence consulting. His most recent company was award-winning document management and imaging software author, Version One Ltd and after a successful exit in 2007, he co-founded Intuitive Business Intelligence in 2010. Intuitive Business Intelligence is a technology innovator in the field of Business Intelligence (BI) software. Its flagship product, Intuitive Dashboards, enables public, private and third sector organisations make faster, more accurate decisions based on the wide-ranging data sources and systems that already exist within their business. innovation technology 107

Join the Global Conversation - Make the Future You WantW e would all like to know what the future holds, but life has a habit of surprising us. The song "Que sera, sera" (whatever will be, will be) is a sufficient guide for some people. However, most try much harder to define what might happen in their personal lives and in the environment in which they live. They may extrapolate current trends but these often warp in unexpected ways. For instance, in Western countries the Industrial Revolution changed life 200 years ago, the harnessing of electricity transformed it 100 years ago and we are currently in the throes of the Internet Revolution. The future is, in fact, increasingly unpredictable. The world is changing fast. As well as change itself the impact of change is felt immediately and directly through the media. The financial system acts as a lightning conductor in taking money to the safest haven. Technological change is bringing the death of distance as ideas and money move instantaneously. It is also bringing the collapsing of time as competitive reactions become ever faster. As in nature, the sharks have to keep swimming or they die.Two key factors are causing these changes. The first is technology, with more scientists working today than have worked in total before in all of mankind's past history. New ways of doing things are advancing the world in which we live - from life saving drugs to communications for political revolution to better sources of renewable energy.The second key trend is globalisation - partly fuelled by the improvements in transport and communications technology. When we look at our world we must remember that only about one billion of the seven billion people on our planet have a similar lifestyle to Sir Paul Judge, Chairman, The International Green AwardsTthose here in the UK. Six-sevenths of the human population live outside Europe, North America, Japan and Australasia. The lucky 1 billion have an average GNP per capita of around US$30,000. The other 6 billion humans have an average of only US$5,000. It must be unrealistic to expect that this disparity can continue. The invisible hand of Adam Smith will ensure that the greatest good is achieved by the greatest numbers and that resources flow to where they can be best utilised. Jobs will move in line with those resources. If you believe in free enterprise then you should expect it to work across countries and continents as well as within countries or regions. Who predicted, for instance, in 1960 when South Koreans were on average poorer than Kenyans that as a result of the South Korean emphasis on education, linking it directly with economic development, by 2012 they would be 25 times richer than Kenyans?It is therefore, clear that while we can make assumptions based on anecdotal evidence and past experiences, there is no real likelihood that the "future" will be as we foresee it. The future, like déjà vu, is not what it used to be.The power of imagination brings with it the possibility to innovate and redefine traditionally accepted notions. In the absence of a "known tomorrow", imagination and adaptation are vital for long-term financial, social and environmental success. This is especially true for business, where it is now imperative to spot trends and create innovative business models that have the agility to respond to the dynamism that tomorrow will bring. This is what we at the International Green AwardsT call "business resilience". It intrinsically links sustainability with the financial bottom line.108 SUSTAINABLE BUSINESS