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See Page 5 insidetpecnocllufrofdescriptionMeasurementIsTheMissingIngredientGetJuicedUpwithCreative!LookInsideforCreativity...lookbeyondtheproductandimagine-thepossibilitiesarelimitless!GOTRESULTS?Developedby:CliffQuicksell,MASCreativeDirectoriPROMOTEuClick Hereto download this entire publication

2TableofContentsAboutPage2...................IntroductiontoCreativity&TableofContentsPage3..................CaseHistories:A.M.S.C.andWhitmanWalkerClinicPage4..................CaseHistories:SwissArmyandPizzaPromotionPage5..................CaseHistories:AspenHillTennis&CDQuicksellOJPage6..................CaseHistories:MattinglyPhotography&SkycellPage7..................CaseHistories:HolidayInn|AmericanUniversityPage8..................CustomProgramChecklist&RelatedQuestionsThegoalofanymarketingeffortistogainresults,butevenmoreimportantistomeasurethoseresultsquantitatively.Toooften,promotionalmarketingisineffectivelyusedbecauseseveralfactorsareunknown.Thisiswhyitisimperativetoworkinconcertwithyourpromotionalmarketingprofessional,thisisdonebysharingvitalinformationthatwillmaximizetheresponserate.Asavvymarketerknowsthatmeasuringeverydollarspentandbeingaccountableforthosedollarsiscriticalinthisdayandage.Thatsaid,letmeshowyouhowaneffective,well-thought-outmarketingprogramcanhaveoutstandingresults-bothmeasurableandmemorable.Sowhatiscreative?Manydefinitionshavebeenconjuredandwritten,butsimplyput,creativityis"seeingwhatsomeoneelsehascreatedordoneabitdifferently."Wedriveourbusinessasthearchitectsofcreativitybyutilizingthemultitudeoftoolsatourdisposal,suchaspackaging,inventivecopy,uniquedistributionstrategies,print,promotionalproducts,andcreativityinordertoenhanceandprojectcorporatebrandsuniquelyintothemarketplace.Thispage-turningbrochurewillhighlightafewofthemarketingconceptsandactualprogramsthathavebeendevelopedbyourteam.Weencourageyoutoreadeachonesoyougetafeelofthewaywestrategicallythinkanddevelopeachprojectbygivingyouthebrief,theobjective,theexecutionandstrategy,aswellasthefinalresults.Weareconfidentyou'llbeimpressed....