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GetJuicedUpwith"C"reativity...yourdoseof"C"TheBall'sinYourCourtClientBriefObjectiveExecution&StrategyOverallResults:Theclientwasdisappointedwiththecommon2%marketingresponsetoatraditionalmarketingbrochuremailertosolicitnewclubmembers.Afterreview,itwascostingapproximately$2,500.00tosecureanewmember.Ameasurable,creativemarketingcampaignwasdevelopedforasmaller,moretargetedlistofpotentialmembers,inhopestogenerateabetteroverallresponserate.:Toincreasemembershipstoanexclusivetennisfacilitytoexceedthenormal2%responserate.Itwasdeterminedthata10%responserateand30newmemberswouldbethetargetnumbers.:Acreativemarketingpiecewasdesignedtakingintoconsiderationallofthedemographics:age,income,gender,distanceamemberwouldtravel,andiftheyplayedtennis.Themailerbecameaninviteforthetargetedgroupof300tocomeandenjoytheclubforfreeforoneweek.Wewantedthemtoexperiencetheclub,itsmembersandtheatmosphere.Copyonthefrontstated:"TheAspenHillClubisservingupagreatoffer..."Copyontheinsidecontinued,"...theball'sinyourcourt!"Personalizedplasticembossedmembershipcardswereincludedwiththerecipient'snamealongwithatennisballandthegraphicofaracquetbehindit!:Themailergeneratedanincredible25%responserateor75newmembers.Theprogramreducedthenewmemberacquisitioncostfrom$2,500.00to$52.00each.Inaddition,theprojectedrevenuewentfrom$42,000.00toover1.5millioninprojectedgrosssales.Developedby:CliffQuicksell,MASCreativeDirectoriPROMOTEuDevelopedby:CliffQuicksell,MASCreativeDirectoriPROMOTEuClientBriefObjectiveExecution&StrategyOverallResults:Clientneededamailingpiecetohouseinformationinacreativewaytoriseabovetheclutteroftheotherspeakersthatweresendingtraditionalmarketinginformationinatypicalenvelope.Thepieceneededtogenerateanimmediatecalltoaction.:Goalwastosendthepieceinbulkandalsotoindividualsonanasneededbasis.500piecesweredoneinitially,withthedesiredresponserateof50%and10newspeakingengagementsand10newconsultingcontracts.:Thepiecewastomimicanorangejuicecontainerwithatake-offontheingredientslike:Innovation100%,Creativity100%,etc.Inaddition,anorangeairfreshenerwasplacedinsidealongwithacoverletterandBRCandpen.Thecartonwasthensealedinclearfilm,andalabelwasaffixedwithpostagesothat,whenitwasreceived,ithadinstantimpact.:Todate,65pieceshavebeensenttotargetedgroupandindividualpeoplewithremarkableresults:12newspeakingengagementsand20newconsultingcontracts.5

Developedby:CliffQuicksell,MASCreativeDirectoriPROMOTEuDevelopedby:CliffQuicksell,MASCreativeDirectoriPROMOTEu6ScaringUpBusinessCreativelyCreatingBrandAwareness...MaximizingCostPerImpressionClientBriefObjectiveExecution&Strategy:OverallResults:Itwasdeterminedafterspeakingwiththeclientthataninordinateamountofmoneywasbeingspenttoforwardhisphotographyportfoliotoprospectiveclients.Therealizationthateveryoneofhiscompetitorswasdoingthesamethingdidnotcreateasignificantpointofdifferentiation.Howcanwestandout?Whatwouldshowcaseourworkandcreateauniquecalltoaction?:Tomaximizeexposureandtrimcosts,thistargetedmarketingpiecewasdevelopedforapre-qualifiedlistof304mediabuyersandartdirectorsinordertogenerateappointmentleads.Wewereshootingfora10%responserateor30newclientmeetings.Atearsheetwasproducedforplacementinthelocalmediaguide.Areplicaoftheadtearsheetwascreatedonahigh-enddeskcoasterandthenpackagedinacustomboxfilledwithabedofstraw,acoverletter,andtissuepaperprintedwith"strawgraphics."MarketingpiecewaslaunchedandexpressmailedthenightbeforeHalloweentobedeliveredHalloweenDay.:Themarketingpiecegeneratedanastoundingresponserateof85%newappointmentsora258callrate.Inaddition,theprogramgeneratedover$210,000.00innewrevenues.Clientwassoimpressedthathespentanaverageof$3,000.00perquarteroneffortstodrivenewbusiness.ClientBrief:ObjectiveExecution&StrategyOverallResultsClientwaslookingtolaunchadealerrecognitionprogramtospreadthewordabouttheirnewproductandtonationallybrandtheSKYCELL©SatelliteTelephoneServicename.Theprojectmerelybeganasarequestfor500embroideredbaseballcapsandexpandedintoafull-fledgedmarketingcampaign.:Clientwaslookingtoaggressivelybrandanewsatellitetelephoneservice.Adealerprogramwasinitiatedthatexpandedbeyondtheoriginalscope.Theprogramwasdesignedtogeneratenewqualifiedprospectivedealerstopromotetheirnewservice.Threespecificaudiencesweretargeted:thosedealersthatserviced(1)thesupertankerindustry(2)themotoryachtindustry,and(3)thecruiselineindustry.Thegoalwastogain500newdealerswithinthefirstyear.:Afterexaminingthetotalneedsofthebrandlaunch,itwasdeterminedthattheclientwasinneedofvariousmarketingmaterialstomakethelaunchsuccessfulandtohelppromotethebrand,aswellashittheirobjectivemark.ThevariousproductsselectedgeneratedamassivebuzzattheNationalShow.:Thebrandingeffortgeneratedamazingresults,bringingin650newdealers,thereforeexceedingtheirprojectionsandexpectationsby150dealersor130%.