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*Whatisthisspecificprojecttimeline?(majormilestonestobeaccomplished)*____________________________________*____________________________________*____________________________________*____________________________________*Whatistheanticipatedbudget?(fortheentireorspecificareasoftheproject)*Whatwouldyouconsiderasuccessfulresult?(ismeasurementimportant?)*Whataretheareaswhereweneedtosteerclear?(areasofconcern)*Whattypeofuniquepackagingwoulddrivethemessagebetter?*Whatdeliverymethodwouldgivethecampaigngreatreachandimpact?*Othermiscellaneousrelevantinformation?(anythingotherthanabove)-Short-Term-Long-Term-Numberofnewclients-Percentageincreaseofmargindollars-Increasedsales:yearoveryear,quarteroverquarter,monthovermonth-Numberofdecreaseddownman-hours-Sensitiveissues-Competitorbashing-Verbiage-Toneand/ormessage-Plastic-Paper-Eco-friendly|Sustainable-Reusable-Specialty-DirectMail-ExpressMail-HandDelivery-Re-purposedorrepackagedChecklistContinued9 |