Chapter FiveTicketing Sales Process The ticketing programme for Beijing 2008 was managed by BOCOG, with the support of the IOC. Tickets were sold using a lottery process, attributing tickets to people who had previously applied. In China, BOCOG appointed Gehua Ticketmaster to manage the technology and operations necessary for the sales process. Tickets were sold online through a dedicated website, at 1,000 branches of the Bank of China and at 45 venue box offices. Internationally, each National Olympic Committee ( NOC) was responsible for the sales process within its respective territory. NOCs could fulfil this directly or choose to use the services of an official Ticket Sales Agent to manage the promotion, sale and distribution of tickets. Beijing 2008 Ticket Distribution 106IOC Marketing Report – Beijing 2008 Sales in China International Sales Sponsors and Broadcasters IOC and International Federations 70.6% 16.5% 10.8% 2.1%
Ticket Prices 14% of the tickets were priced between USD 0.75 and USD 1.50 31% of the tickets were priced between USD 3 and USD 12 50% of the tickets were priced between USD 15 and USD 75 5% of the tickets were priced between USD 90 and USD 150 Top 10 sports by number of sellable tickets available Football1,777,209 Athletics1,098,794 Basketball417,853 Volleyball396,354 Hockey285,195 Handball227,305 Baseball217,208 Gymnastics211,497 Beach Volleyball209,286 Equestrian195,852 IOC Marketing Report – Beijing 2008107 TicketingChapter Five Ticket Prices In order to allow as many people as possible to experience the Games, the ticketing programme set ticket prices at an affordable level – the average price of a ticket to a Beijing 2008 Olympic sporting event was just USD 23.