IOC Marketing Report – Beijing 2008115 LicensingChapter Six Licensing Facts Official licensees: 68 Product categories: 13 Products available: 8,000 Total products sold globally: To date over 64 million pieces Total customers: To date over 20 million Total royalty revenue: Over USD 100 million 3,100 retail stores and counters opened in mainland China 1,000sqm flagship store in downtown Beijing 3,000sqm Games- time superstore on the Olympic Green Retail stores open at every competition venue ChapterSeven TheOlympicBrand |