IOC Marketing Report – Beijing 2008115 LicensingChapter Six Licensing Facts  Official licensees: 68  Product categories: 13  Products available: 8,000  Total products sold globally: To date over 64 million pieces  Total customers: To date over 20 million  Total royalty revenue: Over USD 100 million  3,100 retail stores and counters opened in mainland China  1,000sqm flagship store in downtown Beijing  3,000sqm Games- time superstore on the Olympic Green  Retail stores open at every competition venue

ChapterSeven TheOlympicBrand