Beijing 2008 Broadcast Highlights Broadcasts available in more territories than ever before A potential TV audience of 4.3 billion Record TV ratings around the world A record of over 5,000 hours of live broadcast feed First fully high- definition live Games broadcast First fully digital Games, featuring internet and mobile phone coverage around the world Over 21 million views on the IOC's digital channel across Africa, Asia and the Middle East More than six million people in the US watched coverage of the Games on their mobile phones Record traffic to Games- related websites IOC Marketing Report – Beijing 200835 Terra, the digital media rights- holding broadcaster in Latin America, offered 13 online channels to subscribers, allowing them to choose which events to watch, with over 300 hours of available action from all competitions. During the Games, Terra's Olympic site registered 29 million video streams and over ten million video- on- demand downloads. Africa Territories in Africa received more than 9,510 hours of dedicated Beijing 2008 television coverage. Football enjoyed the most dedicated coverage across the continent, with 508 hours of airtime, while basketball proved to be the second most popular, with a total of 310 hours of coverage. South Africa offered more coverage than any other territory in Africa – a total of 1,891 hours – with terrestrial broadcaster SABC providing 215 hours and multi- platform broadcaster Supersport airing 1,676 hours. Note – for comprehensive broadcast audience figures, please refer to the IOC's Global Broadcast Report.