IOC Marketing Report – Beijing 200849 SponsorshipChapter Four Shuang Zones at " The Place" and Chao Yang Park Coca- Cola created an interactive " Shuang Zone" in Beijing's central business district, featuring a 20- tonne, 15- metre- high, LED Coca- Cola bottle – the largest and most advanced of its kind – positioned under the biggest LED sky- screen in Asia and complemented by four additional, massive LED viewing screens. The arena setting featured concerts, Games telecasts, interactive games and other activities. A Coca- Cola Shuang Zone at Chao Yang Park served as a family- oriented interactive area, featuring Coca- Cola caravan vehicles from Coca- Cola's Beijing 2008 Olympic Torch Relay activation, interactive gaming and the primary Coca- Cola Official Olympic Pin Trading Centre. Pin Trading Celebrating two full decades as the official presenter of Olympic pin trading, Coca- Cola for the first time opened a Coca- Cola " Village Green Pin Trading Centre" for athletes and officials within the Olympic Village. Coca- Cola also produced more than 500 limited- edition designs including the popular " Pin of the Day" series and " Bird's Nest" stadium puzzle pins. Coca- Cola " Live Positively Awards" Coca- Cola presented the second edition of the " Live Positively Awards," recognising members of the extended Olympic Family who make positive choices and strive to better themselves, their communities and others in their everyday lives. The Awards were presented each day of the Olympic Games. WE8 To share the Olympic spirit with consumers around the world, Coca- Cola brought together eight Chinese artists and eight international musicians to develop a highly stylised aluminium contour bottle series, each paired with a companion song, called WE8 ( West East 8).
50IOC Marketing Report – Beijing 2008 Chapter FourSponsorship " Today people expect more content and more detail about events as they happen. Through the IT infrastructure that Atos Origin has designed, built and operated during the Beijing 2008 Olympic Games, the competition results have been viewed and read by more people and on more channels than ever before. Atos Origin, our long- term partner, is the brains behind the IT operations for the Olympic Games, consistently delivering on schedule and within budget." Jacques Rogge, President, International Olympic Committee Atos Origin is one of the world's leading IT service companies. Its mission is to advance the performance of its clients by offering innovative solutions, in such key industries as telecoms and media, financial services, manufacturing and public sector. The Olympic spirit of " Passion for Excellence" and " Ultimate Performance" is an inspiration to more than 50,000 Atos Origin employees to deliver measurable business outcomes, wherever its clients are. IT in Beijing As the official IT Partner of the IOC, Atos Origin was in charge of one of the most spectacular IT projects in the world during the Beijing Games, featuring more than 4,000 experts, years of preparation and 200,000 hours of testing. The company put years of accumulated experience into designing, operating and monitoring the entire technology infrastructure at Beijing 2008 – the most information intensive Games to date.