IOC Marketing Report – Beijing 200853 SponsorshipChapter Four Atos Origin processed over one and a half million messages in competition data for media and news agencies all over the world, providing broadcasters with results in less than 0.3 seconds. On a project of this scale, change management and change control were key. Atos Origin has successfully defined a methodology to analyse the impact of any change request. This allows it to control the evolution of the system and to minimise the risks when implementing any modification. Atos Origin's information security solution filtered over 12 million IT security events each day during the Games, protecting all Olympic data systems with multiple layers of security monitoring and controls without a single impact on the Games. All these activities have ensured integrity and high- speed delivery of multi- level data transmissions, which instantaneously benefited more than 340,000 Olympic Family members on- site, and further reached out to billions of readers and viewers around the world through mass media and communications. Marketing Programmes Atos Origin's association with the Olympic Games provides a remarkable marketing platform. Through various PR initiatives featuring Olympic themes, it has greatly enhanced its brand awareness worldwide. It has also taken tremendous pride in showcasing this project to existing and potential clients. And these visitors were always impressed, beginning years before the Games and continuing all the way through Games time. Atos Origin brings the Olympic Games to the world through accurate and powerful transmission of information, as well as communicating the Olympic spirit from continent to continent, as it delivers the same service and quality to its clients worldwide.
54IOC Marketing Report – Beijing 2008 Chapter FourSponsorship " We are proud of our association with the Olympic Movement and applaud the leadership provided by Dr Rogge. Our partnership with the Olympic Games aligns with our global growth strategy by opening doors to new sales and marketing opportunities in all of the host countries. We saw enormous success with the Beijing 2008 Olympic Games, with contributions to 400 infrastructure projects and thousands of visitors at our Imagination Centre showcase on the Olympic Green." Peter Foss, President of Olympic Sponsorship and Corporate Sales, GE The Beijing 2008 Olympic Games were very successful for GE as the company exceeded its goals for the Beijing Games, with 400 infrastructure projects in and around Beijing that generated USD 700 million in revenues. GE provided technology to support the Olympic Games, managing projects in all 37 official Beijing Games competition venues and 168 commercial buildings in and around Beijing. Several Olympic projects featured technological " firsts" for China, including: Filtration technology for safe drinking water for the hundreds of thousands of people who visited the National Stadium 73 electrical sub- stations to provide power at more than 50 Olympic Games venues Advanced baggage screening at the Beijing Capital International Airport, scanning thousands of pieces of luggage each day. Additionally, GE supplied 120 wind turbines to the Zhangbei and Shangyi wind farms north of Beijing, which supplied sustainable energy to the Olympic Green area.