54IOC Marketing Report – Beijing 2008 Chapter FourSponsorship " We are proud of our association with the Olympic Movement and applaud the leadership provided by Dr Rogge. Our partnership with the Olympic Games aligns with our global growth strategy by opening doors to new sales and marketing opportunities in all of the host countries. We saw enormous success with the Beijing 2008 Olympic Games, with contributions to 400 infrastructure projects and thousands of visitors at our Imagination Centre showcase on the Olympic Green." Peter Foss, President of Olympic Sponsorship and Corporate Sales, GE The Beijing 2008 Olympic Games were very successful for GE as the company exceeded its goals for the Beijing Games, with 400 infrastructure projects in and around Beijing that generated USD 700 million in revenues. GE provided technology to support the Olympic Games, managing projects in all 37 official Beijing Games competition venues and 168 commercial buildings in and around Beijing. Several Olympic projects featured technological " firsts" for China, including: Filtration technology for safe drinking water for the hundreds of thousands of people who visited the National Stadium 73 electrical sub- stations to provide power at more than 50 Olympic Games venues Advanced baggage screening at the Beijing Capital International Airport, scanning thousands of pieces of luggage each day. Additionally, GE supplied 120 wind turbines to the Zhangbei and Shangyi wind farms north of Beijing, which supplied sustainable energy to the Olympic Green area.