62IOC Marketing Report – Beijing 2008 Chapter FourSponsorship " The Olympic Games captivate people everywhere and enable the world's best athletes to showcase their talents. Dating back to the first modern Olympic Games in Athens in 1896, Kodak has been there to help capture and preserve the history, while also supporting the athletes. We're proud to play that role again in Beijing." Antonio M. Perez, Kodak Chairman and Chief Executive Officer Kodak has been a TOP Partner since 1986 and has been involved in the Olympic Movement since the first modern Olympic Games in 1896, helping to capture some of the most memorable images from the history of the Games. In Beijing, Kodak's most advanced imaging technologies were employed to help create accreditation badges, provide on- site image- rich printing and publishing services, and support thousands of photojournalists capturing the action of the Olympic Games for news media worldwide. In addition, Kodak provided health imaging services to diagnose injuries to athletes. Kodak also enabled thousands of spectators to capture, share, and print their special Olympic memories. Accreditation Assisting with the Beijing Games' security efforts, Kodak produced more than 1.2 million security badges and credentials required for the Olympic athletes, officials, volunteers and sponsors. Kodak provided digital cameras, photo printers, and technical support for all accreditation operations at 39 venues in Beijing and the co- host cities in China, ensuring safe and secure access to the Olympic venues.