IOC Marketing Report – Beijing 200865 SponsorshipChapter Four Kodak Image Centre Kodak provided a 2,000- square metre facility located in the Main Press Centre, which serviced the needs of more than 1,500 professional photographers and news agencies with traditional and digital photographic products and services. Over six million images were acquired and digitised during the Beijing Games, enabling photographers and photo editors to share these memorable moments with editors, producers and audiences worldwide. Also at the Kodak Image Centre, Kodak produced a stunning variety of photo- books, postcards, newsletters and posters that captured images and information from each day's events for its clients. Polyclinic Kodak provided diagnostic digital imaging services for all athletes at the Beijing 2008 Olympic Games. The Beijing Organising Committee will donate the medical and dental imaging equipment used in the Polyclinic to local healthcare organisations after the Olympic Games. Kodak Experience at the Olympic Green To help Olympic Games spectators capture and share their precious Olympic memories with friends and family all over the world, Kodak created the Kodak Experience at the Olympic Green. Using Kodak Picture Kiosks, visitors to the Kodak Experience were able to preview, select and print their pictures with specially designed Olympic- themed borders to further enhance their pictures and create lasting souvenirs of their Olympic experience. Olympic fans could also be a part of the action by posing against an Olympic-themed backdrop and instantly have their picture printed, creating a truly unique memento of the Olympic Games. Personalised and customised items such as photo- books and postcards were also printed via a series of Kodak order stations to create lasting Olympic memories. Kodak also provided two retail shops: one each in the International Zone of the Athletes' Village located in Beijing and in Hong Kong. Athletes could find a broad variety of Kodak products, ranging from digital cameras, customisable photo output items, one- time- use cameras, batteries and photo memorabilia items.

66IOC Marketing Report – Beijing 2008 Chapter FourSponsorship Lenovo, the exclusive computing equipment provider to Beijing 2008, implemented a multi- layered computing solution for the Games, consisting of more than 30,000 pieces of equipment and nearly 600 engineers. Lenovo equipment performed without interruption throughout the 17- day event, supporting the delivery of results to fans and media around the world and helping to keep all aspects of the Games on track. In terms of demand for computing power, the Beijing Games were without precedent. Lenovo provided computing solutions for 630 competitive events, 302 medal events, seven different event sites, 39 competition venues and 17 data centres. The solution included laptop and desktop PCs and monitors, touch screens, servers, desktop printers and the extensive Lenovo engineering team that kept all systems operational. Technology Operations Centre The headquarters for Lenovo's core engineering team was the Technology Operations Centre ( TOC) inside the massive Digital Building on the Olympic Green. From within the TOC, Lenovo engineers monitored all venues to make sure equipment was in place and operating correctly. Lenovo also maintained hundreds of servers in the Digital Building, responsible for handling hundreds of thousands of requests per second. During the Games, servers processed more than 23 million live queries. For an additional layer of redundancy, Lenovo also had fleets of engineers stationed at each venue. " The Beijing Olympic Games were a huge success for Lenovo, telling the world we are a global technology company that can creatively meet any challenge we face." Deepak Advani, Senior Vice President and Chief Marketing Officer, Lenovo