IOC Marketing Report – Beijing 200869 SponsorshipChapter Four i. lounges Lenovo operated seven Internet lounges ( i. lounges) for the Games, offering 260 PCs with broadband Internet access to athletes, coaches and the media. The i. lounges were hugely popular and together they enjoyed average daily traffic of about 3,000 visitors. Lenovo also broke new ground by offering PC Service Centres in the Main Press Centre ( MPC) and Beijing International Media Centre ( BIMC), where journalists could get their PCs fixed for free, regardless of what brand they were. Marketing Programmes Lenovo's comprehensive marketing approach for the Beijing 2008 Olympic Games included: Becoming the first Worldwide Partner in history to design the Olympic torch. The " Voices of the Olympic Games" website, where athletes could blog about their experiences throughout the Games, transforming the way that people connect with the Olympic Games. Creating a " store inside a store" at the Olympic Superstore, where the first licensed technology products at the Olympic Games were sold. Creating a city- wide presence in Beijing, with 175 billboards at the new international airport terminal, 500 buses wrapped in Lenovo advertising and 500 billboards throughout the city. Operating Lenovo's Showcase on the Olympic Green. Lenovo generated crowds with a combination of: the Lenovo- designed Olympic torch on display; exciting, interactive technology exhibits; and engaging performances by dancers, musicians, acrobats and other artists. Partnering with the Right to Play organisation, creating a global auction of Olympic Games sports memorabilia signed by athletes. All proceeds from the auction support Right to Play, in an example of the creative use of personal computing technology to support a good cause.