IOC Marketing Report – Beijing 200869 SponsorshipChapter Four i. lounges Lenovo operated seven Internet lounges ( i. lounges) for the Games, offering 260 PCs with broadband Internet access to athletes, coaches and the media. The i. lounges were hugely popular and together they enjoyed average daily traffic of about 3,000 visitors. Lenovo also broke new ground by offering PC Service Centres in the Main Press Centre ( MPC) and Beijing International Media Centre ( BIMC), where journalists could get their PCs fixed for free, regardless of what brand they were. Marketing Programmes Lenovo's comprehensive marketing approach for the Beijing 2008 Olympic Games included: Becoming the first Worldwide Partner in history to design the Olympic torch. The " Voices of the Olympic Games" website, where athletes could blog about their experiences throughout the Games, transforming the way that people connect with the Olympic Games. Creating a " store inside a store" at the Olympic Superstore, where the first licensed technology products at the Olympic Games were sold. Creating a city- wide presence in Beijing, with 175 billboards at the new international airport terminal, 500 buses wrapped in Lenovo advertising and 500 billboards throughout the city. Operating Lenovo's Showcase on the Olympic Green. Lenovo generated crowds with a combination of: the Lenovo- designed Olympic torch on display; exciting, interactive technology exhibits; and engaging performances by dancers, musicians, acrobats and other artists. Partnering with the Right to Play organisation, creating a global auction of Olympic Games sports memorabilia signed by athletes. All proceeds from the auction support Right to Play, in an example of the creative use of personal computing technology to support a good cause.
70IOC Marketing Report – Beijing 2008 Chapter FourSponsorship " Manulife has a long history of supporting grass roots community projects in the areas in which it operates. The Olympic programme has given these projects an invaluable additional impetus. For us, it was about using this unique event – and the essence of the Olympic spirit – to engage and motivate staff, customers and agents." Robert A Cook, General Manager, Asia, Manulife As the Life Insurance Partner of Beijing 2008, Manulife's Olympic programme stretched across Asia, bringing the Olympic spirit to people throughout the 10 Asian countries and territories in which it operates. That programme, entitled " Bringing Dreams to Life", focused on grass roots community initiatives in each of these territories that help improve the quality of life of local people and to provide them with the resources to help them achieve their dreams. Manulife " Olympic Games Smiles" Manulife's " Olympic Games Smiles" campaign aimed to improve the lives of underprivileged, sick and needy children throughout the Asia region. In China, for example, the programme has set up 100 libraries in schools in poorer parts of China. These libraries house over 46,000 books donated by staff, agents and customers. In the Philippines, Manulife has brought smiles to the faces of hundreds of special needs children with the appearance of the Beijing 2008 Olympic mascot Jingjing at local events. Meanwhile, in Japan, Manulife donated Olympic mascot dolls to sick children as part of its nationwide programme to improve facilities and playrooms for children in local hospitals. In many countries and territories, Manulife has been able to successfully bring the above elements of its programme together to demonstrate how sports can inspire and make a difference to the lives of young