74IOC Marketing Report – Beijing 2008 Chapter FourSponsorship " For the Beijing Games, McDonald's brought people together like never before through multiple initiatives, making this our most comprehensive activation of the Games ever." Mary Dillon, McDonald's Global Chief Marketing Officer McDonald's has been a proud supporter of the Olympic Movement for 40 years. The Beijing 2008 Olympic Games marked the largest Games in history, and McDonald's celebrated as Worldwide Partner by feeding the athletes as well as the media and spectators the food they love on- site during the Games. Official Restaurant McDonald's has served as Official Restaurant for seven consecutive Olympic Games. For Beijing, the company constructed four Olympic venue restaurants: one in the Olympic Village, which served more than 10,000 athletes a day; one at the Main Press Centre; and two for spectators on the Olympic Green. McDonald's north retail restaurant on the Green was the largest freestanding McDonald's in the world. McDonald's Champion Kids ™ Beijing marked the debut of McDonald's newest Olympic programme, McDonald's Champion Kids, featuring Olympian Michael Phelps as Global Ambassador. More than 200 children from 40 countries experienced this once- in- a- lifetime journey, attending events, meeting athletes, visiting the Olympic Village and receiving their own gold medals from renowned Olympians. More than 100 kids were special correspondents who interviewed athletes and shared their Beijing experience with hometown news outlets.