IOC Marketing Report – Beijing 200881 SponsorshipChapter Four Specialist Equipment The specialist equipment provided by Omega included the company's Scan- O- Vision photo- finish systems, used in the Bird's Nest Stadium at the finish line of the athletics track to produce a definitive image within seconds of the end of races. Built- in sensors were also incorporated into athletes' starting blocks to detect false starts and to establish reaction times. In the Water Cube, Omega installed its Swim Eight- O- Matic Timer – the world's first semi- automatic swimming timer – as well as touchpads at both ends of the pool to accurately measure the exact moment swimmers finished each race. Another new innovation for Beijing 2008 was Omega's " virtual record line", which gave television broadcasters the option of electronically superimposing a red line across the pool to display world record pace for that event. Omega Pavilion The Omega Pavilion was also impressive, with 2,500 square metres of floor space spread over two levels. It included a vast exhibition area featuring a display of the " Great Olympic Moments in Time" and expositions dedicated to Omega's timekeeping and innovative technology, as well the watchmaker's legacy of unique achievements and its enduring pioneering spirit. The Omega Pavilion's large, glamorous product showroom and retail outlet featured a broad range of the company's most intriguing watches and related products. The Pavilion was open to the public throughout both the Olympic Games and Paralympic Games, with an average of over 35,000 visitors per day. Olympic Timepieces Omega also incorporated its relationship with the Olympic Games into a number of its products, introducing a number of special watch models to commemorate the Games. The release of the Seamaster XXIX Limited Edition coincided with the beginning of the Games, with 88 of these extraordinary watches being released on each of the 17 days of competition.