IOC Marketing Report – Beijing 200881 SponsorshipChapter Four Specialist Equipment The specialist equipment provided by Omega included the company's Scan- O- Vision photo- finish systems, used in the Bird's Nest Stadium at the finish line of the athletics track to produce a definitive image within seconds of the end of races. Built- in sensors were also incorporated into athletes' starting blocks to detect false starts and to establish reaction times. In the Water Cube, Omega installed its Swim Eight- O- Matic Timer – the world's first semi- automatic swimming timer – as well as touchpads at both ends of the pool to accurately measure the exact moment swimmers finished each race. Another new innovation for Beijing 2008 was Omega's " virtual record line", which gave television broadcasters the option of electronically superimposing a red line across the pool to display world record pace for that event. Omega Pavilion The Omega Pavilion was also impressive, with 2,500 square metres of floor space spread over two levels. It included a vast exhibition area featuring a display of the " Great Olympic Moments in Time" and expositions dedicated to Omega's timekeeping and innovative technology, as well the watchmaker's legacy of unique achievements and its enduring pioneering spirit. The Omega Pavilion's large, glamorous product showroom and retail outlet featured a broad range of the company's most intriguing watches and related products. The Pavilion was open to the public throughout both the Olympic Games and Paralympic Games, with an average of over 35,000 visitors per day. Olympic Timepieces Omega also incorporated its relationship with the Olympic Games into a number of its products, introducing a number of special watch models to commemorate the Games. The release of the Seamaster XXIX Limited Edition coincided with the beginning of the Games, with 88 of these extraordinary watches being released on each of the 17 days of competition.
82IOC Marketing Report – Beijing 2008 Chapter FourSponsorship Since the Calgary 1988 Olympic Winter Games, when Panasonic became an Official Worldwide Olympic Partner, the company has shared the passion of the world's top athletes through its state- of- the- art audio and visual technologies. The Beijing 2008 Olympic Games were the most ambitious yet – pushing the limits of technology from the field of play into the living rooms of millions of people around the globe. Panasonic's contribution at Beijing 2008 was greater than ever. The amount of audiovisual equipment that was delivered to all 37 venues in Beijing and the six other cities hosting Olympic events was the largest ever – 1.7 times greater in scale than the Athens 2004 Olympic Games. The giant leaps in broadcasting technology made by Panasonic's Professional AV Systems Business Unit meant that the Beijing 2008 Olympic Games were recorded and broadcast entirely in high definition ( HD) format – a first in the history of the Olympic Games. Spectators and viewers at home were therefore able to watch the drama of the Games unfold in unparalleled clarity and focus, allowing them to witness every nuance of the athletes' concentration and truly be able to share their passion. " The Olympic Games is a sports festival that brings people together from all over the world – people with all kinds of different languages and customs. For us at Panasonic, nothing makes us happier than playing a role in this great event – being part of the passion and helping people all over the world enjoy it." Alex Nunoya, General Manager, Worldwide Olympic Marketing, Panasonic