IOC Marketing Report – Beijing 200885 SponsorshipChapter Four Broadcast Equipment The broadcasting equipment provided by Panasonic at the Beijing 2008 Olympic Games included 250 Studio VTR recording devices, 100 camcorders and 1,500 monitors. Panasonic's professional edit controllers and digital AV mixers at the International Broadcast Centre ( IBC) also facilitated live broadcasts and highlights packages for the world's broadcasters, enabling glorious images to be seen across the globe. ASTROVISION and RAMSA Panasonic has provided ASTROVISION ( large screen display system) technology to the Olympic Games since Los Angeles 1984, when it was solely used to bring sporting action to the crowd in the stadium. In Beijing, Panasonic supplied 25 ASTROVISION large screen display systems in 18 venues. In the Bird's Nest Stadium, gigantic twin LED screens were installed, each with a display area of 152 square metres. Panasonic also enhanced the sound experience for Beijing 2008 by installing 284 RAMSA ( Research for Advanced Music Sound and Acoustics) professional audio systems at 41 venues. Lighter and more powerful than ever, these included 449 units of the all- weather, high definition WS- LA3 large format array loudspeakers, 264 of which were installed at the Bird's Nest. These were designed especially for the Beijing Games, allowing crowds at the back of large stadiums to enjoy the same sound performance as those at the front. World Wide Fan Wave Panasonic also recruited Olympic supporters from around the world to join in the fun by taking part in a giant online wave. The " World Wide Wave" invited fans to show their excitement by submitting a video of themselves doing a solo wave. Each individual wave was then uploaded to a global web video, creating a giant virtual wave that gave every fan a seat at the Games, from which they shared their passion with the world. |