IOC Marketing Report – Beijing 200885 SponsorshipChapter Four Broadcast Equipment The broadcasting equipment provided by Panasonic at the Beijing 2008 Olympic Games included 250 Studio VTR recording devices, 100 camcorders and 1,500 monitors. Panasonic's professional edit controllers and digital AV mixers at the International Broadcast Centre ( IBC) also facilitated live broadcasts and highlights packages for the world's broadcasters, enabling glorious images to be seen across the globe. ASTROVISION and RAMSA Panasonic has provided ASTROVISION ( large screen display system) technology to the Olympic Games since Los Angeles 1984, when it was solely used to bring sporting action to the crowd in the stadium. In Beijing, Panasonic supplied 25 ASTROVISION large screen display systems in 18 venues. In the Bird's Nest Stadium, gigantic twin LED screens were installed, each with a display area of 152 square metres. Panasonic also enhanced the sound experience for Beijing 2008 by installing 284 RAMSA ( Research for Advanced Music Sound and Acoustics) professional audio systems at 41 venues. Lighter and more powerful than ever, these included 449 units of the all- weather, high definition WS- LA3 large format array loudspeakers, 264 of which were installed at the Bird's Nest. These were designed especially for the Beijing Games, allowing crowds at the back of large stadiums to enjoy the same sound performance as those at the front. World Wide Fan Wave Panasonic also recruited Olympic supporters from around the world to join in the fun by taking part in a giant online wave. The " World Wide Wave" invited fans to show their excitement by submitting a video of themselves doing a solo wave. Each individual wave was then uploaded to a global web video, creating a giant virtual wave that gave every fan a seat at the Games, from which they shared their passion with the world.
86IOC Marketing Report – Beijing 2008 Chapter FourSponsorship Samsung has been involved with the Olympic Movement since it was a local sponsor for the Seoul 1988 Olympic Games. In 1998 the company became the Worldwide Partner in the wireless communications equipment category and has maintained that role ever since, providing wireless technology and innovation to support the success of the Beijing 2008 Olympic Games. OR@ S ( Olympic Rendezvous @ Samsung) Debuting at the Sydney 2000 Olympic Games, the OR@ S Pavilion has become a popular and engaging venue for Olympic and Paralympic athletes and fans. This year, the OR@ S had a special focus on sustainable architecture, energy- efficient building systems, and accessibility for the disabled, taking an environmentally- friendly design approach using recyclable and natural materials. The OR@ S, the centre of Samsung's on- site Beijing 2008 activities, became an Olympic hotspot, attracting over 700,000 visitors on the Green during the Beijing 2008 Olympic Games. The OR@ S was a must- see attraction for spectators and fans with a wave of celebrity visits, appearances by medal- winning athletes and entertainment staged every night, including bands from five continents performing at the outdoor plaza of the pavilion. Over 5,000 athletes, their families and friends visited the OR@ S Athletes Centre, and participated in the " Share the Experience" programme, which provided athletes with free phone calls to keep in touch with their friends and family. " Samsung's experience in sponsoring previous Olympic Games and its leading technologies in wireless communications makes it an indispensable part of a successful Beijing 2008 Olympic Games." Mme. Yuan Bin, Director, BOCOG Marketing