IOC Marketing Report – Beijing 200889 SponsorshipChapter Four Part of the Olympic Dream Samsung endeavours to share the spirit of the Games throughout its Olympic activities. As part of its commitment to enabling as many people as possible to be part of the Olympic dream, Samsung invited partners and recipients from its Corporate Social Responsibility ( CSR) initiatives throughout rural China to visit the OR@ S and participate in the Beijing 2008 Olympic Games. Throughout the Games, Samsung arranged visits to the Olympic Green for representatives of its key corporate citizenship programmes, including students and teachers from Samsung's Anycall Hope Schools, recipients of Samsung's Vision Recovery programme, and villagers from its One Heart One Village project. Wireless Technology Starting with the Athens 2004 Olympic Games, Samsung has enhanced the value of the Olympic Games by redefining how major sporting events are managed and providing vital Games information through its revolutionary Wireless Olympic Works ( WOW) technology. For Beijing 2008, Samsung introduced personalised and more user- friendly WOW solutions, as well as other advanced wireless technology and capabilities to power the Olympic and Paralympic Games, enabling seamless communication among Olympic VIPs, delegates, and staff. Samsung's devices, combined with its revolutionary WOW system, connected thousands of people, places and moments, and enabled the Beijing Organising Committee to stage one of the most state- of- the- art and innovative Games in history.

90IOC Marketing Report – Beijing 2008 Chapter FourSponsorship Visa has been a proud sponsor of the Olympic Games since 1986 and served as the exclusive payment card of the Beijing 2008 Olympic Games. Visa developed and executed integrated marketing campaigns in each region in which the company is active, promoting the values of Olympic athletes and ideals through advertising, mobile content and interactive online tactics. Visa Promotions Visa worked with more than 380 of its financial institution customers in 66 countries to offer Visa cardholders the opportunity to win a trip to the Olympic Games. In Asia Pacific alone, 3,000 Visa cardholders and their partners – a total of 6,000 people – won travel and/ or event packages to the Olympic Games in the region's " Win a Trip to the Games" cardholder promotions. Visa also worked with retail partners in 31 countries to help them generate business and excitement among their customers. Team Visa Visa sponsors both national Olympic teams and individual Olympic and Paralympic athletes in many countries around the world. Through its Team Visa programme, Visa has assisted hundreds of Olympic " For Visa, the Beijing 2008 Olympic Games had a positive impact on our brand and products, provided an opportunity to expand our presence in an important emerging market and resulted in a high- level of activation among financial institutions and merchant clients." Kevin Burke, Head of Global Consumer Marketing, Visa Inc.