Fan-to-Fan Marketplace In an Olympic first, VANOC launched two ticket reselling initiatives called the Fan-to-Fan Marketplaceand the Partner-to-Partner Marketplace. The widely-used Partner-to-Partner Marketplace wasexclusive to VANOC specialty clients and allowed partners to sell their tickets at face value to other partners.The Fan-to-Fan marketplace allowed existing public ticket holders to sell their tickets to other Olympic fans if they were no longer able to attend the designated event.Ticket holders could simply log on to their account on the Vancouver 2010 website and set their saleprice, while prospective buyers were able to browse for available tickets on www.vancouver2010.com.For the first time, international buyers were also able to purchase tickets from the official website.As well as helping ensure that all tickets were being used and that venues would be full, theMarketplace also guaranteed that all the tickets being purchased were genuine and provided a safeand secure environment for fans to buy tickets from other fans.Celebrate 2010In addition to the Fan-to-Fan Marketplace, ticket holders who were unable to use their seats werealso able to donate their tickets to local community groups on www.vancouver2010.com through a programme called Celebrate 2010.The programme was designed to give thousands of people the chance to experience the OlympicWinter Games who would not otherwise have had the opportunity to do so. VANOC receivedassistance from select sponsors who donated a base amount of 25,000 tickets, and a further 1,000were donated by the public through the website. VANOC worked with a number of community organisations and social agencies in the MetroVancouver and Sea to Sky region to identify potential recipients and distribute the Celebrate 2010tickets. Recipients included children and families with limited financial means, Aboriginal peoples and residents of Vancouver's inner-city neighbourhoods.106Chapter Five / TICKETING