Vancouver 2010 Ticket AuctionOlympic fans were also given the opportunity to bid on a limited number of prime seats at high-demand events through the Vancouver 2010 Ticket Auction. These premier tickets included seatsbehind the players' benches at the ice hockey semi-finals and centre ice seats at the gold medal ice hockey match, and were awarded to the highest bidders on www.vancouver2010.com.Ticketing Programme PartnersIn recognition of its continued support as a Worldwide Olympic Partner, Visa was the only paymentcard accepted for ticket purchases. Visa also acted as VANOC's Worldwide Partner of paymentservices and was responsible for the ticketing programme's payment solutions and services. VANOC's Official Supplier of ticket services was Tickets.com, which was responsible for the ticketingsystems, sales and staffing and operation of ticketing box offices within Canada. The Official Supporter of hospitality services for Vancouver 2010 was Jet Set Sports, which wasresponsible for the sale and distribution of ticket hospitality packages within Canada. Chapter Five / TICKETING109

ChapterSixLicensing