The Theme"I think 'With Glowing Hearts' works no matter where you come from. It's about being proud and working hard. It's about commitment,passion and dedication, and everybody has that when they make it to the Games."Nathalie Lambert, Canadian Olympic medallist in Short Track Speed Skating, Albertville 1992 and Lillehammer 1994The theme chosen for Vancouver 2010, 'With Glowing Hearts', was instantly recognisable to Canadians as a line from their national anthem, 'O Canada'.As well as capturing the essence of the host nation, these three powerful words also helped welcome the world to Canada for the Games and embodied the pride and determination it takes to be an Olympic athlete. The theme became a key component of the Vancouver 2010 graphic identityand was seen throughout the host region and at each sports venue.A French theme, 'Des plus brillants exploits', was also introduced for the Games, using lyrics from the French version of the national anthem. While the French and English themes were different, they were drawn from the same inspiration.Chapter Seven / THE OLYMPIC BRAND131