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The Olympic Torch"The design of an Olympic torch is very important. It cradles theOlympic flame and its message of hope, the celebration of excellence,friendship and respect wherever it travels in the world. The Vancouver2010 torch design is like Canada - young, exciting, innovative andwelcoming to everyone who sees and holds it."Jacques Rogge, IOC PresidentThe white and grey Vancouver 2010 Olympic torch was inspired by the cool, crisp lines left in thesnow and ice by skiers and skaters. Made from stainless steel, aluminium and sheet mouldingcompound, the 94cm torch was a joint project between VANOC and Bombardier - an OfficialSupporter of Vancouver 2010.The Games motto, With Glowing Hearts, is engraved on the torch, along with a maple leaf cut-outwhich, as well as being symbolic, also serves as an air intake to keep the Olympic flame alight.The Sport PictogramsDepicting the 19 Olympic winter sports, the Vancouver 2010 pictograms combine the traditionalsilhouette style of Olympic pictograms with the added dynamism of showing an athlete in motion.In an Olympic first, Vancouver 2010 also created a set of sport illustrations to accompany thepictograms. The highly stylised designed were inspired by modern sport photography, pop culture,fashion illustration and Manga-style comics.Chapter Seven / THE OLYMPIC BRAND135