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ObjectivesThe fundamental objectives of the Olympic marketing programme are:.To ensure the independent financial stability of the Olympic Movement, and thereby to assist in the worldwide promotion of Olympism.To create and maintain long-term marketing programmes, and thereby to ensure the future of the Olympic Movement and the Olympic Games.To build on the successful activities developed by each Organising Committee for the Olympic Games, and thereby to eliminate the need to recreate the marketing structure with each Olympic Games.To ensure equitable revenue distribution throughout the entire Olympic Movement - including the Organising Committees for the Olympic Games (OCOGs), the National Olympic Committees(NOCs) and their continental associations, the International Federations (IFs), and other recognisedinternational sports organisations - and to provide financial support for sport in emerging nations.To ensure that the Olympic Games can be experienced by the maximum number of peoplethroughout the world through broadcast partnerships.To protect the equity that is inherent in the Olympic image and ideal.To enlist the support of Olympic marketing partners in the promotion of the Olympic ideals.Chapter Two / OLYMPIC MARKETING OVERVIEW21