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Asia and OceaniaBroadcasters across Asia and Oceania enjoyed impressive viewing figures throughout the Games, with audiences in China, Japan and South Korea all surpassing those witnessed during both Turin 2006 and the Salt Lake City Games in 2002.China's biggest audience was recorded during the pair's figure skating short programme, which sawChinese skaters Shen Xue and Zhao Hongbo set a new world record of 76.66 points. This was closelyfollowed by the Opening Ceremony, which attracted four times more viewers than the same event in Salt Lake City, and six times more viewers than the Opening Ceremony of Turin 2006.In South Korea, SBS's Olympic site registered over 33 million page views and witnessed 3.5 millionvideo views during the Games. The site attracted over one million unique visitors through days 12 -14, peaking with 1,139,438 unique visitors on day 12, which coincided with speed skater Lee Seung-Hoon's gold medal triumph in the 10,000m.Australia celebrated its biggest ever Winter Games medal haul at Vancouver 2010 with the country'srights-holding broadcasters offering the most comprehensive broadcast coverage ever provided forthe Winter Games. In total, Australian audiences were able to enjoy an unprecedented 1,850 hours ofcoverage from Vancouver 2010 - more than any previous edition of the Winter Games.Because of the time difference between Canada and Australia, the highlights programme that wasshown during primetime each evening proved to be the most popular with Australian viewers,attracting an average audience of approximately one million and a peak of 1.7 million when LydiaLassila claimed gold in the women's aerials.In New Zealand, there was almost twenty times more coverage than for the past two editions of theOlympic Winter Games, with Sky Sport NZ and Prime airing almost 1,800 hours of coverage. Terrestrial broadcaster Prime's Vancouver 2010 coverage attracted an audience share that wasdouble those ordinarily achieved by this channel.Chapter Three / BROADCASTING39