Asia and OceaniaBroadcasters across Asia and Oceania enjoyed impressive viewing figures throughout the Games, with audiences in China, Japan and South Korea all surpassing those witnessed during both Turin 2006 and the Salt Lake City Games in 2002.China's biggest audience was recorded during the pair's figure skating short programme, which sawChinese skaters Shen Xue and Zhao Hongbo set a new world record of 76.66 points. This was closelyfollowed by the Opening Ceremony, which attracted four times more viewers than the same event in Salt Lake City, and six times more viewers than the Opening Ceremony of Turin 2006.In South Korea, SBS's Olympic site registered over 33 million page views and witnessed 3.5 millionvideo views during the Games. The site attracted over one million unique visitors through days 12 -14, peaking with 1,139,438 unique visitors on day 12, which coincided with speed skater Lee Seung-Hoon's gold medal triumph in the 10,000m.Australia celebrated its biggest ever Winter Games medal haul at Vancouver 2010 with the country'srights-holding broadcasters offering the most comprehensive broadcast coverage ever provided forthe Winter Games. In total, Australian audiences were able to enjoy an unprecedented 1,850 hours ofcoverage from Vancouver 2010 - more than any previous edition of the Winter Games.Because of the time difference between Canada and Australia, the highlights programme that wasshown during primetime each evening proved to be the most popular with Australian viewers,attracting an average audience of approximately one million and a peak of 1.7 million when LydiaLassila claimed gold in the women's aerials.In New Zealand, there was almost twenty times more coverage than for the past two editions of theOlympic Winter Games, with Sky Sport NZ and Prime airing almost 1,800 hours of coverage. Terrestrial broadcaster Prime's Vancouver 2010 coverage attracted an audience share that wasdouble those ordinarily achieved by this channel.Chapter Three / BROADCASTING39

Latin AmericaDespite only sending five athletes to the Games, free-to-air coverage of Vancouver 2010 in Brazilattracted an average audience of 1.3 million viewers and an average viewing share of 13.3%, with the success of the coverage prompting the rights-holding broadcaster Rede Record to increase its initial amount of coverage during the Games.Rights-holding broadcaster Terra offered extensive internet coverage across the region, attracting 4.5 million unique visitors to the site, who on average each spent 17 minutes looking at Vancouver2010 content.40Chapter Three / BROADCASTINGVancouver 2010Broadcast Facts.Potential globalaudience of 3.8 billion. Coverage available on235 TV stations and100 websites aroundthe world.Almost twice as muchbroadcast coverage asTurin 2006.31,902 televisionbroadcast hours.Over 6,000 hours ofcoverage available onmobile phones.Over 50,000 hours ofcoverage availableacross all mediaplatforms.99% of Canadiansexperienced coverage of the Games