Chapter Four / SPONSORSHIP51Commitment to SustainabilityCoca-Cola was committed to achieving its first-ever net carbon-neutral Games through a number of sustainability initiatives, including collecting 100% of the bottles used during the Olympic TorchRelay and Olympic Games for recycling. Coca-Cola 'green teams' - totalling 1,250 communityvolunteers - also activated in 172 communities, collecting PET containers on the Olympic Torch Relay.Coca-Cola also introduced the PlantBottle - made from up to 30% plant-based materials and 100%recyclable - and used 100% compostable beverage cups and lids. Over 800 Coca-Cola recycling barrels - made from reused concentrate barrels - were deployed at the Games and in each OlympicTorch Relay city, while 1,400 proprietary EKOfresh refrigeration units helped eliminate directgreenhouse gas emissions and reduced energy use by 35% - a North American first. The uniforms for all Coca-Cola Olympic associates were were also each made from recycled PET bottles, using a total of 200,000 plastic bottles.Coca-Cola Post-Olympic Games Legacy ProjectDuring the Games, Coca-Cola Canada made a $350,000 investment in an outdoor sport court forVancouver's inner-city youth. The court will provide a place for youth and families to participate inactive, healthy play. Coca-Cola has also committed to a minimum of two years of financial support for the Ray-Cam Cooperative Community Centre for programming, coaching and a variety of sportsclinics that will benefit the entire community. Additionally, 7,000 hats, scarves and vests made from the actual containers collected at the Olympic Games venues will be provided to CommunityCentre residents.Aboriginal Art BottlesUsing the Coca-Cola contour bottle as their canvases, 15 First Nations, Inuit and Métis artists fromacross Canada created unique pieces of art in celebration of their heritage and the Vancouver 2010Olympic Winter Games. These 15 one-of-a-kind bottles were placed on display during the Games atthe Coca-Cola Pavilion, the Vancouver Art Gallery, and the Artisan Village at UBC. The bottles werethen auctioned off and the proceeds were donated to the Vancouver 2010 Aboriginal Youth LegacyFund to support sport, culture, sustainability and education initiatives for First Nations, Inuit and Métis youth across Canada.
52Chapter Four / SPONSORSHIP"Sport can either be for teams or individuals, but it is animated by aunique spirit that brings culture, science, languages and heritagetogether. As sport overcomes barriers by acknowledging the value ofdifference and the strength of common objectives, Acer moves in thesame direction by facilitating communication among differentpopulations through easy-to-use technological solutions shapedaround real people and real needs."Gianfranco Lanci, President and CEO, Acer IncAcer believes that sport and technology have the same ideals in common. As the TOP Partner in the computer equipment product category, Acer worked closely with VANOC to ensure the Vancouver2010 Olympic Winter Games ran faultlessly. Acer's commitment to the Games included supplying6,400 desktop and notebook computers, 4,950 monitors, 34 servers, 8,950 accessories and 120 technicians.Deployed in nine Olympic Venues - as well as the Technology Operations Centre (TOC), both Media Centres, the Vancouver and Whistler Olympic Villages and in the VANOC headquarters - the computing equipment provided by Acer ran for 24 hours a day, for more than a month, in somecases in extreme weather conditions, yet still ensured flawless performances.Internet cafésAfter an intense day of training and competing, athletes enjoyed moments of relaxation in theInternet cafés, sponsored by Acer, in the Olympic Villages. These featured 100 PCs with broadbandInternet access and printer capabilities, with social networking platforms allowing them to keep in touch with families and friends at home. Acer's on-site support staff and service technicians alsoprovided customer support.