Chapter Four / SPONSORSHIP55Meeting the PublicTo show the most recent and innovative products to the international audience that gathered inVancouver for the Games, Acer created a 600sqm interactive showcase in the LiveCity YaletownOlympic Site, in David Lam Park. Almost 100,000 visitors had a first-hand experience of Olympic limited edition notebooks, multi-touch screens and interactive areas, and shared Acer's vision of the pursuit of excellence in sport and technology.The Hospitality ProgrammeIn its efforts to share the unique moments of the Games, Acer invited 400 guests from 44 countries -from strategic partner companies to government representatives - to enjoy a rich programme of sport and cultural events, including both the Opening and Closing Ceremonies and the 'ExcellentNights' special events with former and current Olympic athletes.SponsorshipIn order to support athletes in the pursuit of excellence, Acer offers sponsorship agreements toathletes such as Norwegian skier Aksel Lund Svindal, who won gold, silver and bronze medals inVancouver, and Australian freestyle skier Lydia Lassila, who also won gold at the Games. Acer alsosponsored the Norwegian Ski Team and provided technological supplies to the German, USA, Chinese and Russian Hospitality Houses.