Chapter Four / SPONSORSHIP59Atos Origin also securely delivered more than seven million messages of competition data tointernational media and worldwide news agencies, which is three times more than Torino in 2006. Thecompany also delivered event information to 300 broadcasters and over 100 websites in more than200 countries worldwide, provided datafeed and result information for 24,000 hours of coverage, andsupplied a continuous stream of information to the exploding number of social and online mediaresources around the world through the Internet Data Feed and the Olympic Data Feed.Atos Origin also collected and filtered almost nine million events each day to detect any potential ITsecurity risk for the Olympic Games IT systems. A hundred were identified as issues and investigated.All were resolved, so there was no impact at all on the Olympic Games. And, when the Olympic flame was dowsed and the Games completed, Atos Origin managed the dismantling and removal of the IT infrastructure.Contributing to sustainable and greener Olympic GamesAs part of its partnership with the Olympic Movement, Atos Origin is committed to deliveringexcellence and helping the Organising Committees and the International Olympic Committee deploytechnological solutions to shrink the Games' carbon footprint, from reducing the consumption of paper to cutting down on travel. Atos Origin helped VANOC achieve some of the Sustainability Performance Objectives forEnvironmental Stewardship and Impact Reduction by designing for less through smart design andprocurement. Atos Origin operated 'eco-efficiently' by minimising consumption of energy andminimising waste. The new technology Atos Origin was using in Vancouver is virtualisation, whichreduced the number of IT Infrastructure elements. This has never been used before in the Games and has a considerable impact on the power consumption. Atos Origin operated the Remote Info 2010, an external Intranet providing journalists remote accessto onsite information at the same speed as the local solution and a remote Commentator informationsolution providing results in near real time in the broadcasters' offices. Both of these solutions aredesigned so that media can cover the competition without having to travel to Vancouver therebyreducing GHG emissions. The Vancouver 2010 Olympic Winter Games are the first Games to widelydeploy an online volunteer portal and for the first time an online Accreditation portal - considerablyreducing paper consumption in contrast to previous paper-based systems.
60Chapter Four / SPONSORSHIP"The Olympic Movement is a wonderful br and and it's great to beassociated with an organisation that has such high ide als and values."Peter Foss, GE's President of Olympic SponsorshipsAs a Worldwide Olympic Partner, GE is the exclusive provider of a wide range of innovative productsand services that are integral to staging a successful Olympic Games. GE works closely with hostcountries, cities and organising committees to provide infrastructure solutions related to power, watertreatment, transportation and security, as well as healthcare equipment to help doctors diagnose and treat athletes and the local community.Vancouver 2010VANOC was the first Olympic Organising Committee to commit to applying sustainability principlesand practices - including integrated delivery of social, economic and environmental outcomes andbenefits to the Games. The GE team responded to this challenge in a number of ways:GE Plaza - Revitalisation of Robson Square:GE's revitalisation of the ice rink in Robson Squareprovided a vibrant centre of activity for residents and visitors. GE Plaza was frequently cited as thetop free activity for families during the Olympic Games period. Filtering water within the Vancouver Convention Centre, home of Olympic Broadcasting:A GE Water & Process Technologies membrane wastewater management system cleaned water from within the building to reuse it for flush fixtures, and to irrigate a new, six-acre rooftop garden. Providing LEEDS certified filtering technology for the Nordic Water and Waste Water Treatment Plants:The compact, discreet design of the plants, which met the need to minimise the footprint of thesystem, coupled with their superior treatment capabilities was a winning combination for the venue.The system provided drinking water for visitors and was also used by the snow-making equipment.Reducing our broadcast footprint:NBC also took measures to address sustainability for the 2010Games. From simple steps such as eliminating approximately 100,000 individual water bottles used by1,200 crew and replacing them with water bubblers and fully biodegradable water bottles, to aprogramme of waste reduction including electronic manuals vs. hard copy manuals, and a reduction intransportation consumption achieved by locating 72% of staff within walking distance of their place of work. NBC also promoted the use of public transit and partnered with a carbon offset programme.