07Gerhard Heiberg,Chairman, IOC Marketing CommissionThe Vancouver 2010 Olympic Winter Games were undoubtedly a huge success in Canada, where thehost nation's record-breaking 14 gold medals and stirring performances inspired the entire nation.But the excitement of the Games was felt far beyond Canada. Across the world, Vancouver 2010enjoyed unsurpassed levels of broadcast coverage, reaching record numbers of viewers, and theGames will be seen as a defining moment in the history of Winter Olympic broadcasting thanks to the innovative use of digital technology. For the first time, the amount of coverage available onlineand on mobile phones equalled the amount of television coverage.The continued support of our Worldwide Olympic Partners played a fundamental role not only in the successful staging of the Games, but also in helping a record number of National OlympicCommittees send athletes to compete in Vancouver. We owe them our gratitude. All of our partnershelped create the special atmosphere that we were able to share with the entire world.The Vancouver Organising Committee also deserves our thanks for the tireless work that resulted in fantastic Olympic Winter Games and a hugely successful marketing programme.FOREWORD