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60Chapter Four / SPONSORSHIP"The Olympic Movement is a wonderful br and and it's great to beassociated with an organisation that has such high ide als and values."Peter Foss, GE's President of Olympic SponsorshipsAs a Worldwide Olympic Partner, GE is the exclusive provider of a wide range of innovative productsand services that are integral to staging a successful Olympic Games. GE works closely with hostcountries, cities and organising committees to provide infrastructure solutions related to power, watertreatment, transportation and security, as well as healthcare equipment to help doctors diagnose and treat athletes and the local community.Vancouver 2010VANOC was the first Olympic Organising Committee to commit to applying sustainability principlesand practices - including integrated delivery of social, economic and environmental outcomes andbenefits to the Games. The GE team responded to this challenge in a number of ways:GE Plaza - Revitalisation of Robson Square:GE's revitalisation of the ice rink in Robson Squareprovided a vibrant centre of activity for residents and visitors. GE Plaza was frequently cited as thetop free activity for families during the Olympic Games period. Filtering water within the Vancouver Convention Centre, home of Olympic Broadcasting:A GE Water & Process Technologies membrane wastewater management system cleaned water from within the building to reuse it for flush fixtures, and to irrigate a new, six-acre rooftop garden. Providing LEEDS certified filtering technology for the Nordic Water and Waste Water Treatment Plants:The compact, discreet design of the plants, which met the need to minimise the footprint of thesystem, coupled with their superior treatment capabilities was a winning combination for the venue.The system provided drinking water for visitors and was also used by the snow-making equipment.Reducing our broadcast footprint:NBC also took measures to address sustainability for the 2010Games. From simple steps such as eliminating approximately 100,000 individual water bottles used by1,200 crew and replacing them with water bubblers and fully biodegradable water bottles, to aprogramme of waste reduction including electronic manuals vs. hard copy manuals, and a reduction intransportation consumption achieved by locating 72% of staff within walking distance of their place of work. NBC also promoted the use of public transit and partnered with a carbon offset programme.