Chapter Four / SPONSORSHIP63Delivering more efficient transportation:CP Rail, the Official Freight Provider for Vancouver 2010,used GE Evolution Locomotive Engines, which reduce emissions by 40% and fuel use by 5% comparedto previous locomotive engines. CP also used GE's Trip Optimizer - an advanced energy managementsystem that reduces fuel use and emissions by up to an additional 10%. GE's Evolution SeriesLocomotives and GE's Trip Optimizer are products of ecomagination. GE Digital Energy also equippedthe new Vancouver Metro Rail Link with fibre optic multiplexer communications used for train control,arrival and departure information, ticketing, emergency voice and platform customer service.Lighting the Games:GE supplied numerous lighting solutions to many of the Olympic competition andnon-competition venues in Vancouver and Whistler. GE's energy efficient LED solutions were installedat the Vancouver Convention Centre (East) and throughout the newly revitalised GE Plaza at RobsonSquare. GE also installed high quality specialty lighting in the Richmond Oval, the Hillcrest Curling venue, the Pacific Coliseum, UBC's Thunderbird Stadium and the Whistler Sliding Centre.HealthcareGE Healthcare's work with the Olympic Games is driven by the theme of increasing access tohealthcare technologies in an effort to help clinicians predict, diagnose, treat and monitor healthissues and sports medicine injuries earlier when intervention is more effective and efficient. GEHealthcare equips sports physicians with advanced and innovative medical imaging technologies,allowing athletic trainers to have an earlier and more accurate diagnosis platform.64-Slice CT Scanner for Whistler:Through its Vancouver 2010 Olympic Winter Games partnership, GEHealthcare has made possible a legacy gift to the residents of the Sea to Sky region - a brand new64-slice CT scanner. The scanner is a first for the region and is located in the Whistler Health Centre.The equipment was used extensively during the Games and will continue to be used by thecommunity post-Games.Polyclinics in Vancouver and Whistler:GE Healthcare equipped the Olympic Polyclinics in Vancouverand Whistler, offering comprehensive healthcare for Olympic athletes and officials during the Games. Mobile Medical Unit (MMU):GE Healthcare provided a state-of-the-art emergency medical unit formedical emergencies for athletes and officials in the Sea to Sky region during the Games. The 15.9-metre tractor-trailer can expand to a 90 square metre unit with 12 beds, which includes arecovery/triage area and intensive care unit, as well as an operating room with two independentsurgical beds. Following the Games, the MMU will be used by the Province of British Columbia.
64Chapter Four / SPONSORSHIP"For the eighth straight Games, McDonald's is the only OfficialRestaurant of the Olympic Games feeding the world's best athletes.Athletes tell us they love our food and we've earned their trust. Just as they go for the gold at the Games, so do we with our gold standard quality in every meal we serve."Don Thompson, McDonald's President and Chief Operating Officer McDonald's has been a proud supporter of the Olympic Movement for more than 40 years. TheVancouver 2010 Olympic Winter Games marked McDonald's seventh Olympic Games as a WorldwidePartner and eighth as the Official Restaurant, where the company fed the athletes and media theirmenu of favourites during the Games. Feeding the World's Best AthletesAs Official Restaurant, McDonald's kicked off the 2010 Winter Games with a special global press eventthat highlighted its food quality and innovation. The company held a unique 'Smoothie Challenge' to provide a sneak peek at its newest product that would launch in the U.S. later that year. Olympicathletes and McDonald's Champion Kids competed to create their own quality Smoothies. Three McDonald's Olympic venue restaurants were constructed for the 2010 Winter Games: one ineach of the Olympic Villages located in Vancouver and Whistler to serve the athletes, and one at theMain Press Centre for the media. McDonald's Olympic Champion Crew, made up of more than 300 top-performing restaurant employees from across Canada, served a menu of favourites and new offerings at those McDonald's Olympic restaurants. Spectators also shared in the Olympic spirit and enjoyed McDonald's choice and variety at the morethan 40 McDonald's restaurants located in the Vancouver and Whistler areas. In addition, millions of customers around the world experienced the Games through special promotions, advertising, in-restaurant and youth programmes.