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64Chapter Four / SPONSORSHIP"For the eighth straight Games, McDonald's is the only OfficialRestaurant of the Olympic Games feeding the world's best athletes.Athletes tell us they love our food and we've earned their trust. Just as they go for the gold at the Games, so do we with our gold standard quality in every meal we serve."Don Thompson, McDonald's President and Chief Operating Officer McDonald's has been a proud supporter of the Olympic Movement for more than 40 years. TheVancouver 2010 Olympic Winter Games marked McDonald's seventh Olympic Games as a WorldwidePartner and eighth as the Official Restaurant, where the company fed the athletes and media theirmenu of favourites during the Games. Feeding the World's Best AthletesAs Official Restaurant, McDonald's kicked off the 2010 Winter Games with a special global press eventthat highlighted its food quality and innovation. The company held a unique 'Smoothie Challenge' to provide a sneak peek at its newest product that would launch in the U.S. later that year. Olympicathletes and McDonald's Champion Kids competed to create their own quality Smoothies. Three McDonald's Olympic venue restaurants were constructed for the 2010 Winter Games: one ineach of the Olympic Villages located in Vancouver and Whistler to serve the athletes, and one at theMain Press Centre for the media. McDonald's Olympic Champion Crew, made up of more than 300 top-performing restaurant employees from across Canada, served a menu of favourites and new offerings at those McDonald's Olympic restaurants. Spectators also shared in the Olympic spirit and enjoyed McDonald's choice and variety at the morethan 40 McDonald's restaurants located in the Vancouver and Whistler areas. In addition, millions of customers around the world experienced the Games through special promotions, advertising, in-restaurant and youth programmes.