07Gerhard Heiberg,Chairman, IOC Marketing CommissionThe Vancouver 2010 Olympic Winter Games were undoubtedly a huge success in Canada, where thehost nation's record-breaking 14 gold medals and stirring performances inspired the entire nation.But the excitement of the Games was felt far beyond Canada. Across the world, Vancouver 2010enjoyed unsurpassed levels of broadcast coverage, reaching record numbers of viewers, and theGames will be seen as a defining moment in the history of Winter Olympic broadcasting thanks to the innovative use of digital technology. For the first time, the amount of coverage available onlineand on mobile phones equalled the amount of television coverage.The continued support of our Worldwide Olympic Partners played a fundamental role not only in the successful staging of the Games, but also in helping a record number of National OlympicCommittees send athletes to compete in Vancouver. We owe them our gratitude. All of our partnershelped create the special atmosphere that we were able to share with the entire world.The Vancouver Organising Committee also deserves our thanks for the tireless work that resulted in fantastic Olympic Winter Games and a hugely successful marketing programme.FOREWORD

John Furlong, CEO, Vancouver Organising CommitteeWhen we started, the Vancouver Organising Committee for the 2010 Olympic and Paralympic WinterGames had a vision to stage a world-class event that would touch the soul of Canada and inspire theworld. These Games would tell the story of how Canada came together to welcome the world andshowcase the best Canadians had to offer, reflecting a 'celebration of the possible'. The results of the XXI Olympic Winter Games have been beyond our expectations. Canadians werelifted, athletes soared to personal bests, the international community was touched by the spirit of the Games and the values of sport prevailed. To achieve this, we depended on the loyal support of many friends and partners. From the beginning, all who were part of our family of supporters were committed to our broad visionfor success from sponsorship to broadcasting to ticketing and licensing. Although it seemed like theeconomic landscape was forever changing, no one let us down. Every partner can claim to have over performed because they did!We are very proud of the legacy we are leaving to the Olympic Movement and grateful to have been honoured with the opportunity to contribute to the cause of sport on a global scale. 08FOREWORD