Chapter Four / SPONSORSHIP71OMEGA's Olympic BoutiqueThe OMEGA Olympic Boutique, located in the lobby of the Fairmont Hotel Vancouver, gave the brand a strong retail presence in the city during the Olympic and Paralympic Games. The success of theBoutique was such that OMEGA has decided to keep it open following the Closing Ceremony of theParalympic Games. The Boutique features a complete range of OMEGA products including theSeamaster Diver 300m "Vancouver 2010" Limited Edition Watch, which was created to commemorate the Games.OMEGA's Olympic Games MarketingOMEGA reissued three of its classic winter sport posters to celebrate its long connection with theOlympic Movement. The posters were selected for what they represent: one reflects on OMEGA'shistoric timekeeping role; another is a reminder of the unexpected and extraordinary performanceswhich take place at every Olympic Games; the final one is a testimony to the romantic perfectionwhich was famously exhibited on the day the world celebrates love. A new poster, created forVancouver, featured a bobsleigh and the special OMEGA Seamaster being released to commemoratethe 2010 Vancouver Olympic Winter Games.The OMEGA Seamaster Diver 300m 'Vancouver 2010' Limited Edition WatchThe OMEGA Seamaster Diver 300M 'Vancouver 2010' Limited Edition was produced in 41 mm and36.25 mm versions, each in a release of 2,010 numbered pieces and featuring the OMEGA Co-Axialcalibre 2500. The striking timepieces have white lacquered dials and red-anodised aluminium bezelrings. The counterweight on the seconds hand features the coloured Olympic rings and the casebackis embossed with the Vancouver 2010 Olympic Winter Games logo. The watches, which are waterresistant to 300 metres, are equipped with a helium escape valve and a unidirectional rotating bezel.