Chapter Four / SPONSORSHIP71OMEGA's Olympic BoutiqueThe OMEGA Olympic Boutique, located in the lobby of the Fairmont Hotel Vancouver, gave the brand a strong retail presence in the city during the Olympic and Paralympic Games. The success of theBoutique was such that OMEGA has decided to keep it open following the Closing Ceremony of theParalympic Games. The Boutique features a complete range of OMEGA products including theSeamaster Diver 300m "Vancouver 2010" Limited Edition Watch, which was created to commemorate the Games.OMEGA's Olympic Games MarketingOMEGA reissued three of its classic winter sport posters to celebrate its long connection with theOlympic Movement. The posters were selected for what they represent: one reflects on OMEGA'shistoric timekeeping role; another is a reminder of the unexpected and extraordinary performanceswhich take place at every Olympic Games; the final one is a testimony to the romantic perfectionwhich was famously exhibited on the day the world celebrates love. A new poster, created forVancouver, featured a bobsleigh and the special OMEGA Seamaster being released to commemoratethe 2010 Vancouver Olympic Winter Games.The OMEGA Seamaster Diver 300m 'Vancouver 2010' Limited Edition WatchThe OMEGA Seamaster Diver 300M 'Vancouver 2010' Limited Edition was produced in 41 mm and36.25 mm versions, each in a release of 2,010 numbered pieces and featuring the OMEGA Co-Axialcalibre 2500. The striking timepieces have white lacquered dials and red-anodised aluminium bezelrings. The counterweight on the seconds hand features the coloured Olympic rings and the casebackis embossed with the Vancouver 2010 Olympic Winter Games logo. The watches, which are waterresistant to 300 metres, are equipped with a helium escape valve and a unidirectional rotating bezel.

72Chapter Four / SPONSORSHIP"The Olympic Games are all about peak performance and setting new standards. Panasonic is proud to support the Olympic Games with our AV technology, and to rise to the challenge in Vancouver by sharing the passion of every athlete with the watching world as never before."Alex Nunoya, General Manager, Worldwide Olympic Marketing, PanasonicPanasonic has been supporting the Olympic Movement for more than two decades, since the TOP Programme was launched for the Calgary Olympic Winter Games in 1988. Panasonic contributes to the success of the Olympic Games through its technology, providing state-of-the-art audio/visual equipment such as LED large screen display systems, professional audio systems, flat screen TVs, digital video cameras, DVD recorders, and broadcast equipment.Panasonic has extended its partnership with the IOC until the Rio 2016 Olympic Games. Sharing the PassionUnder the slogan of 'Sharing the Passion', Panasonic helps deliver the passion and outstandingperformances of top athletes from the Olympic venues to homes around the world, allowing people to share the dreams and excitement of the world's premier sports event.There have been many developments in AV technology throughout the history of the Olympic Games.In 1964, satellite broadcasting arrived in time for the Tokyo Games -a first in Olympic history -while digital VTR was introduced for the Barcelona 1992 Games. High-definition (HD) became the main video format in Beijing 2008 and, for Vancouver 2010,Panasonic took its latest AV and professional broadcast equipment to the Olympic Games, to push theboundaries of its technologies and to share the Olympic excitement with people around the world.