72Chapter Four / SPONSORSHIP"The Olympic Games are all about peak performance and setting new standards. Panasonic is proud to support the Olympic Games with our AV technology, and to rise to the challenge in Vancouver by sharing the passion of every athlete with the watching world as never before."Alex Nunoya, General Manager, Worldwide Olympic Marketing, PanasonicPanasonic has been supporting the Olympic Movement for more than two decades, since the TOP Programme was launched for the Calgary Olympic Winter Games in 1988. Panasonic contributes to the success of the Olympic Games through its technology, providing state-of-the-art audio/visual equipment such as LED large screen display systems, professional audio systems, flat screen TVs, digital video cameras, DVD recorders, and broadcast equipment.Panasonic has extended its partnership with the IOC until the Rio 2016 Olympic Games. Sharing the PassionUnder the slogan of 'Sharing the Passion', Panasonic helps deliver the passion and outstandingperformances of top athletes from the Olympic venues to homes around the world, allowing people to share the dreams and excitement of the world's premier sports event.There have been many developments in AV technology throughout the history of the Olympic Games.In 1964, satellite broadcasting arrived in time for the Tokyo Games -a first in Olympic history -while digital VTR was introduced for the Barcelona 1992 Games. High-definition (HD) became the main video format in Beijing 2008 and, for Vancouver 2010,Panasonic took its latest AV and professional broadcast equipment to the Olympic Games, to push theboundaries of its technologies and to share the Olympic excitement with people around the world.