Chapter Four / SPONSORSHIP75Vancouver 2010Following the HD standard of excellence set by Beijing 2008, Vancouver 2010 became the firstOlympic Winter Games to be fully captured in the HD format. Panasonic has supplied broadcastingequipment and maintenance support to host broadcasters since Barcelona 1992, and Vancouver2010 marked the ninth Olympic Games at which Panasonic has provided the official recording formatfor the Games.At the 'Panasonic Full HD 3D Theatre' pavilion, located at the LiveCity Yaletown official live site inVancouver, Panasonic proposed a totally new dimension of in-home visual experience, with theexciting advent of Full HD 3D.Over 200,000 Olympic fans visited the Panasonic pavilion, of which 54,000 stepped into the 3D Worldby viewing true-to-life Olympic 3D images as if they were in the stadium. The 3D images includedfootage from the Opening Ceremony and various competition scenes from the Vancouver 2010Olympic Winter Games.Sustainability and Youth InitiativeIn its support of the sustainability initiatives of the Vancouver Organising Committee for the 2010Olympic Winter Games, Panasonic ran various activities as part of its corporate environmentalinitiatives. Panasonic also offset 416 tons of carbon dioxide emissions from its technology operations at the Games, its hospitality guests' accommodation and transportation, and its Panasonic pavilion operation. In addition, using the long experience of Panasonic Kid Witness News (KWN) -a hands-on videoeducation programme -Panasonic acted as an Official Partner to co-sponsor the 'Do Your Part -VANOC Sustainability National Video Contest', together with the United Nations EnvironmentProgramme (UNEP) and the Government of Canada.Panasonic also hosted an event for international cultural exchange between Canada and Japan, andencouraged KWN school students of both countries to develop mutual friendships and experiences.This unique live video conference programme was achieved by using Panasonic's HD VideoConference System. KWN children from Nootka Elementary School in Vancouver exchanged opinionson ecology and the Olympic Games with their counterparts from Seka Elementary School, whogathered at the Panasonic Center Osaka, and also interviewed IOC President Jacques Rogge in thePanasonic pavilion.