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Chapter Four / SPONSORSHIP75Vancouver 2010Following the HD standard of excellence set by Beijing 2008, Vancouver 2010 became the firstOlympic Winter Games to be fully captured in the HD format. Panasonic has supplied broadcastingequipment and maintenance support to host broadcasters since Barcelona 1992, and Vancouver2010 marked the ninth Olympic Games at which Panasonic has provided the official recording formatfor the Games.At the 'Panasonic Full HD 3D Theatre' pavilion, located at the LiveCity Yaletown official live site inVancouver, Panasonic proposed a totally new dimension of in-home visual experience, with theexciting advent of Full HD 3D.Over 200,000 Olympic fans visited the Panasonic pavilion, of which 54,000 stepped into the 3D Worldby viewing true-to-life Olympic 3D images as if they were in the stadium. The 3D images includedfootage from the Opening Ceremony and various competition scenes from the Vancouver 2010Olympic Winter Games.Sustainability and Youth InitiativeIn its support of the sustainability initiatives of the Vancouver Organising Committee for the 2010Olympic Winter Games, Panasonic ran various activities as part of its corporate environmentalinitiatives. Panasonic also offset 416 tons of carbon dioxide emissions from its technology operations at the Games, its hospitality guests' accommodation and transportation, and its Panasonic pavilion operation. In addition, using the long experience of Panasonic Kid Witness News (KWN) -a hands-on videoeducation programme -Panasonic acted as an Official Partner to co-sponsor the 'Do Your Part -VANOC Sustainability National Video Contest', together with the United Nations EnvironmentProgramme (UNEP) and the Government of Canada.Panasonic also hosted an event for international cultural exchange between Canada and Japan, andencouraged KWN school students of both countries to develop mutual friendships and experiences.This unique live video conference programme was achieved by using Panasonic's HD VideoConference System. KWN children from Nootka Elementary School in Vancouver exchanged opinionson ecology and the Olympic Games with their counterparts from Seka Elementary School, whogathered at the Panasonic Center Osaka, and also interviewed IOC President Jacques Rogge in thePanasonic pavilion.

76Chapter Four / SPONSORSHIP"Our mission is to share the Olympic experience on a global scale - tobring people together, united in a spirit of mutual understanding, ofsolidarity, and of fair play. For Samsung, the Vancouver 2010 OlympicWinter Games are about WOW moments - those once-in-a-lifetimemoments that we cherish forever." Gyehyun Kwon, Vice President & Head of Worldwide Sports Marketing, Samsung ElectronicsSamsung first became involved with the Olympic Movement as a local sponsor of the Seoul 1988Olympic Games. Samsung became a Worldwide Partner in the Wireless Communications Equipmentcategory for the Nagano 1998 Olympic Winter Games and has maintained this role for all subsequentOlympic Games and will continue until the Rio 2016 Olympic Games. The wireless technology andinnovation of Samsung will continuously contribute to support the success of the Olympic Games.Olympic Rendezvous @ Samsung (OR@S)Since it was introduced for Sydney 2000, the Olympic Rendezvous @ Samsung (OR@S) has beenSamsung's flagship Olympic programme and a landmark of Olympic Partner activation during Gamestime. For Vancouver 2010, the OR@S aimed to create a centre for Samsung to add value to thevisitors' Olympic experience, and a home-away-from-home for athletes and their families. A number of visitors at the centrepiece of Samsung's Olympic marketing activities enjoyed theexciting and engaging brand pavilion, featuring the latest in cutting-edge wireless communicationstechnology. They were excited by spectacular live entertainment and many interactive attractions,such as a cross-country skiing game and a snowboard design competition. Moreover, the OR@S was renowned for offering a relaxing retreat for athletes, their families, andspectators alike. As it was situated at David Lam Park, which is in close proximity to the maincompetition venues and the Athletes' Village, it was regarded as a perfect meeting place for athletesand their families to celebrate the Vancouver 2010 Olympic Winter Games. During the operation time, total visitors were over 100,000 and around 10,000 people dropped by the athlete lounge,which was only available to Olympic families.