76Chapter Four / SPONSORSHIP"Our mission is to share the Olympic experience on a global scale - tobring people together, united in a spirit of mutual understanding, ofsolidarity, and of fair play. For Samsung, the Vancouver 2010 OlympicWinter Games are about WOW moments - those once-in-a-lifetimemoments that we cherish forever." Gyehyun Kwon, Vice President & Head of Worldwide Sports Marketing, Samsung ElectronicsSamsung first became involved with the Olympic Movement as a local sponsor of the Seoul 1988Olympic Games. Samsung became a Worldwide Partner in the Wireless Communications Equipmentcategory for the Nagano 1998 Olympic Winter Games and has maintained this role for all subsequentOlympic Games and will continue until the Rio 2016 Olympic Games. The wireless technology andinnovation of Samsung will continuously contribute to support the success of the Olympic Games.Olympic Rendezvous @ Samsung (OR@S)Since it was introduced for Sydney 2000, the Olympic Rendezvous @ Samsung (OR@S) has beenSamsung's flagship Olympic programme and a landmark of Olympic Partner activation during Gamestime. For Vancouver 2010, the OR@S aimed to create a centre for Samsung to add value to thevisitors' Olympic experience, and a home-away-from-home for athletes and their families. A number of visitors at the centrepiece of Samsung's Olympic marketing activities enjoyed theexciting and engaging brand pavilion, featuring the latest in cutting-edge wireless communicationstechnology. They were excited by spectacular live entertainment and many interactive attractions,such as a cross-country skiing game and a snowboard design competition. Moreover, the OR@S was renowned for offering a relaxing retreat for athletes, their families, andspectators alike. As it was situated at David Lam Park, which is in close proximity to the maincompetition venues and the Athletes' Village, it was regarded as a perfect meeting place for athletesand their families to celebrate the Vancouver 2010 Olympic Winter Games. During the operation time, total visitors were over 100,000 and around 10,000 people dropped by the athlete lounge,which was only available to Olympic families.